On January 20, 2014, FUJIFILM Corporation launched a new corporate slogan “Value from Innovation” to mark the 80th anniversary of the company's founding. Under the new corporate slogan “Value from Innovation,” this video demonstrates how Fujifilm can help to expand tomorrow's businesses and enhance people's lives by providing innovative technologies, products and services that inspire and excite people everywhere.
The Fujifilm group once faced a rapid reduction of the market demand for our main products, photographic film due to digitization. After overcoming such a drastic change in the operating environment, we regard this current period as our “Second Foundation,” applying its core photographic technologies to a diverse range of business fields.
The contents of the corporate video features explanations of Fujifilm as a company that utilizes leading-edge proprietary technologies to create unprecedented values, and as a leading company that boldly challenges new frontiers. The video also explains how Fujifilm is applying the photographic technologies that it has developed over many years to a diverse range of business fields.