Approach

Design gives us the tools to make technology serve human goals and satisfy human desires. By focusing on people in real situations, we gain insight into problems and potential solutions. Through design we can deliver a product's functions in more convenient and aesthetically pleasing ways.

Product Design

The Fujifilm Design Center designs products including digital cameras and business equipment. Through market analysis and forecasting and accurately ascertaining user needs and potential demand, it gives form to external designs and usability suited to the environments of individual uses and specialized domains. It carries out a wide range of activities from product design through proposal of products based on design concepts.

Consumer Products

[Photo] Digital camera FinePix X100

Digital camera FinePix X100

[Photo] 3D digital imaging system FinePix REAL 3D W3

3D digital imaging system FinePix REAL 3D W3

[Photo] Medium-format film camera GF670 Professional

Medium-format film camera GF670 Professional

Professional Products

[Photo] Ultrasound imaging diagnostic system FAZONE CB

Ultrasound imaging diagnostic system FAZONE CB

[Photo] Personal nucleic-acid isolation system QuickGene-mini80

Personal nucleic-acid isolation system QuickGene-mini80

[Photo] Digital mammography X-ray diagnostic system AMULET

Digital mammography X-ray diagnostic system AMULET

[Photo] Digital endoscopy system Advancia

Digital endoscopy system Advancia

[Photo] Digital X-ray imaging diagnostic system FDR D-EVO

Digital X-ray imaging diagnostic system FDR D-EVO

[Photo] Digital imaging diagnostic system FCR PRIMA+C@RNACORE Station

Digital imaging diagnostic system FCR PRIMA+C@RNACORE Station

Graphic Design

The Fujifilm Design Center carries out market-focused design chiefly of packages, printed content, and logotypes. It aims to achieve easily understandable designs from a customer's perspective, by researching consumer lifestyles in which products are used.

Package Design

[Photo] Healthcare: Skincare cosmetics

Healthcare: Skincare cosmetics

[Photo] Healthcare: Supplements

Healthcare: Supplements

[Photo] Healthcare: Pharmaceuticals

Healthcare: Pharmaceuticals

[Photo] Electronic Imaging: Digital cameras

Electronic Imaging: Digital cameras

[Photo] Imaging: Instax mini

Imaging: Instax mini

[Photo] Imaging: Film

Imaging: Film

[Photo] Imaging: QuickSnap

Imaging: QuickSnap

Logotype design

[Photo] Clutch Cutter
[Photo] NANO FOCUS
[Photo] Jet Press 720

Interface Design

The Fujifilm Design Center designs interfaces for digital cameras, business equipment, and Web services. It realizes easily understandable, easy-to-use interface designs while analyzing the situations in which users use products, producing prototypes to design operating flows in the initial development stages and to confirm screen designs and operability, as well as proposing and testing designs.

Digital camera interface design

[Photo] Digital camera FinePix (GUI)

Digital camera FinePix (GUI)

Web-service interface design

[Photo] Photobook ordering software

Photobook ordering software

[Photo] In-store print ordering software

In-store print ordering software

Medical device interface design

[Photo] Imaging diagnostic system

Imaging diagnostic system

[Photo] Mammography console

Mammography console

Printing device interface design

[Photo] Inkjet digital press

Inkjet digital press

Solution Design

The Design Center is working toward the objective of creating new values by better understanding Fujifilm's advanced technologies, broadening our potential through flexible thinking, and identifying connections to customer needs. Through publicizing our work which visualizes the true nature of technologies developed in projects conducted together with individual research laboratories and divisions, we strive to contribute to Fujifilm's growth by exploring new roles of design, different from design for product commercialization.

[Photo] Aluminum sheets processed into the form of the wings of a morpho butterfly(alminum anodic oxidation technology)

Aluminum sheets processed into the form of the wings of a morpho butterfly(alminum anodic oxidation technology)

Anodic oxidation of aluminum sheets using nanophotonics technologies create s that change according to viewing angle. Aluminum sheets processed into the shape of the wings of a morpho butterfly have been created to discover the possibilities of science and technology through comparison with the colors of the natural world.

[Photo] Forge Jungle (anti-counterfeit technology)

Forge Jungle (anti-counterfeit technology)

Developed as an anti-counterfeit label, FORGE GUARD is a product that takes advantage of Fujifilm's research and development of highly functional materials. In the hope that this technology could be applied in other fields as well, this product was exhibited at Japan's largest design event, 100% Design Tokyo 2009, in the form of the Forge Jungle artwork to let visitors search for hidden animals in the jungle.