Approach

Design gives us the tools to make technology serve human goals and satisfy human desires. By focusing on people in real situations, we gain insight into problems and potential solutions. Through design we can deliver a product's functions in more convenient and aesthetically pleasing ways.

Product Design

Whether we are designing a digital camera or an industrial product, we start with research. We analyze the market, find out what people want, and uncover unmet needs. Then we give the product a form and a user interface that suit the usage situation and environment. It is often said that form follows function, but in some cases we come up with new product ideas that grow out of design studies.

Consumer Products

  • Digital cameras
  • Other cameras
  • Printers

Business Products

Medical Systems

  • Computed radiography systems
  • Endoscopes
  • Ultrasonic diagnostic imaging systems

Life Science Systems

  • Nucleic acid isolation systems
  • Science imaging systems
  • Drug screening systems

Photofinishing

  • Digital minilabs
  • Print ordering terminals

Package Design

We design not only products and packaging, but also printing templates for photo embellishment, logotypes, and other marketing-oriented graphics. To develop easy-to-understand designs, we study consumer lifestyles and usage patterns.

  • Package Design
    • Health care products
    • Imaging products
    • Recording media products
    • Electronic imaging products
  • Logotype design
  • Printing template design
  • Graphic design
  • Mascot character design

Interface Design

A well designed interface makes a product or Web service easy to use and forgiving of mistakes. In the first stages of interface design, we analyze the usage scenario and create an operational flow chart. Then we build prototypes and evaluate them. Through trail and error, we refine the design, developing an interface that is intuitively understandable and simple to operate.

  • Digital camera interfaces
  • Web service interfaces
  • Medical equipment interfaces
  • Imaging product interfaces

Solution Design

Solution Design

Our designers also participate in planning and problem solving beyond the realm of product design and graphic design. Their creative abilities help us understand research, prepare to enter new markets and develop business solutions that will satisfy people's needs.

Usability Testing

We test products and services to judge understandability, ease of use, and pleasantness of the user experience. We apply the results of this evaluation and analysis to improve our designs.