Approach

Product Design

The Fujifilm Design Center designs products including digital cameras and business equipment. Through market analysis and forecasting and accurately ascertaining user needs and potential demand, it gives form to external designs and usability suited to the environments of individual uses and specialized domains. It carries out a wide range of activities from product design through proposal of products based on design concepts.

Consumer Products

Professional Products

Graphic Design

The Fujifilm Design Center carries out market-focused design chiefly of packages, printed content, and logotypes. It aims to achieve easily understandable designs from a customer's perspective, by researching consumer lifestyles in which products are used.

Package Design

Logotype design

Interface Design

The Fujifilm Design Center designs interfaces for digital cameras, business equipment, and Web services. It realizes easily understandable, easy-to-use interface designs while analyzing the situations in which users use products, producing prototypes to design operating flows in the initial development stages and to confirm screen designs and operability, as well as proposing and testing designs.

Digital camera interface design

Web-service interface design

Medical device interface design

Printing device interface design

Solution Design

The Design Center is working toward the objective of creating new values by better understanding Fujifilm's advanced technologies, broadening our potential through flexible thinking, and identifying connections to customer needs. Through publicizing our work which visualizes the true nature of technologies developed in projects conducted together with individual research laboratories and divisions, we strive to contribute to Fujifilm's growth by exploring new roles of design, different from design for product commercialization.