red dot design award

The red dot design award is one of the world's three leading design awards * hosted by the Design Zentrum Nordrhein Westfalen of Germany since 1955. For the red dot product design award, industrial products of broad categories submitted from all over the world are assessed according to criteria including the degree of innovation, functionality, formal quality, etc., and those recognized for outstanding design quality receive this award.


Instant Camera [instax mini 90]

The instax mini 90 is an instant camera that uses Fujifilm's credit card sized film (instax mini film). For a greater variety of instant photography enjoyment, it has new features like double exposure, bulb, party and kids modes as well as parallax adjustment to correct framing in macro shooting. A slimmer, more compact body and lower running cost have been achieved through the use of a rechargeable battery. With the Neo Classic design perfect for a top-class camera, the instax mini 90 will be used long and often by a wide range of users.

Digital Camera [FUJIFILM X-M1]

FUJIFILM X-M1 is a compact and lightweight digital interchangeable lens camera with a classic-look design. On the body, high-grade synthetic leather is used to enhance durability and grip stability. Precision-milled dials and operation buttons are placed on the right side of the camera for quick and easy one-handed operation. The X-M1 has an APS-C size X-Trans CMOS sensor offering high image quality, a high-definition LCD monitor that tilts at various angles, and a Wi-Fi function for sending images to a smartphone or PC. Experience the joy of photography using this compact, high-resolution camera in a diverse range of scenes.

Digital Camera [FUJIFILM X-T1]

X-T1 with Pentaprism SLR style is a new family of FUJIFILM X, which features the classic looks of camera.
Looking through the largest live-view finder with 0.77x magnification (the highest in the world), we can shoot like using optical view finder.
Thanks to APS-C size X Trans II Sensor with, start-up time of 0.5 sec, the shutter-time lag of 0.05 sec and shooting interval of 0.5 sec are realized. The Dust and water-resistant body with approximately 80 points of weather sealing , realizing freeze resistance to -10°C.
To operate the camera quickly and accurately, the 5 dials on the top plate, the grip and tilting-LCD are designed, keeping a compact and lightweight body.


Digital Camera [FUJIFILM X-Pro1]

FUJIFILM X-Pro1 has a traditional design and excellent operability as a “tool for photography.” It has a die-cast magnesium lightweight but robust body, and provides exceptionally high image quality by the combination of the newly developed APS-C size sensor without the optical low pass filter and bright interchangeable lenses. The hybrid multi-viewfinder, together with the aperture ring-equipped lenses and dials made from materials carefully selected for their satisfying feel, give you the “joy of photography and pleasure of ownership.”

Digital Camera [FUJIFILM X-E1]

FUJIFILM X-E1 inherits the excellent operability, together with classic and traditional camera-like design of the FUJIFILM X-Pro1. The compact body is made of robust and lightweight die-cast magnesium. The combination of the APS-C size optical low pass filter-free sensor and bright interchangeable lenses provide superb high image quality. X-E1 also has the 2.3 million pixel high-definition EVF, as well as aperture ring-equipped lenses and dials made from materials carefully selected for their satisfying feel. These features give you the “joy of photography and pleasure of ownership.”

Instant Camera [Instax mini 8]

Instax mini 8 is an instant camera that uses Fujifilm's card sized film (instax mini film). As the number of AA batteries required is reduced from four to two, the body is now smaller and slimmer than previous models. With the button to pop the lens out and turn the power on, the real image finder for more precise framing and brightness adjustment dial around the lens for intuitive operation, the camera offers enhanced operability. Instax mini 8 is available in five different colors suitable for parties and other fun occasions where an instant camera is often used.


Digital Camera [FinePix REAL 3D W3]

The world's first 3D digital camera (Dec. 2010, FUJIFILM research) can take HD 3D movies and superb still images. On the 3.5” LCD, you can enjoy playing natural 3Ds without special glasses. You can also view your 3Ds on 3D TV connected by a HDMI cable, or 3D PC. With two lenses and two CCDs, It is also possible to take two shots of a same subject under different conditions. The compact curved body is easy to grip even with one hand. The premium black alumite surface with hairline finish creates a high grade metallic exterior. On the robust sliding barrier, the blue “3D” logo illuminating at power-on gives a futuristic look.

Digital Camera [FinePix F550EXR]

FinePix F550EXR is the world smallest digital camera with 15x optical zoom, 24mm super-wide angle lens (Dec. 2010, FUJIFILM research). This flagship model delivers high quality, sensitive images with the newly developed image processor and back-side illuminated CMOS sensor. The 27 scene recognition captures versatile scenes superbly. The seamless form of black lens barrel and distinctive GPS sensor unit looks classy; the tilted mode dial, rotary command dial and non-slip grip make operations smoother. The various functions and the built-in GPS which tags locations make this camera apt to both daily fun and records of precious trips and events.


Digital Camera [FUJIFILM FinePix Z33WP]

The FinePix Z33WP is the world smallest ** 3m waterproof digital camera. This camera, with its excellent protection against dust and water (compliant with IP68 ***), is perfect for all outdoor scenes like sandy beaches, and even in rain. This camera is ideally suited to use in the active outdoor situations. The FinePix Z33WP is available in five lively colors - green, pink, blue, yellow and black.


Digital Camera [FUJIFILM FinePix Z5fd]

The FinePix Z5fd has versatile features to support comfortable shooting such as, the 2.5 inch LCD monitor giving clear and bright preview with about 230k pixels of high resolution, and the integrated face recognition technology optimizing focus and exposure by identifying faces in an instant. With these features incorporated in its high-grade, stylish, flat body, the FinePix Z5fd comes in exquisite colors - raspberry red, silver and mocha brown.


  • * red dot design award (Germany), iF design award (Germany) and IDEA Design Award (U.S.A.)
  • ** World's smallest waterproof digital camera with 3x optical zoom and 10 million + effective pixels as of January 2009, Fujifilm research.
  • *** IPXX=IP code international standard