The red dot design award is one of the world's three leading design awards * hosted by the Design Zentrum Nordrhein Westfalen of Germany since 1955. For the red dot product design award, industrial products of broad categories submitted from all over the world are assessed according to criteria including the degree of innovation, functionality, formal quality, etc., and those recognized for outstanding design quality receive this award.
FUJIFILM X-Pro1 has a traditional design and excellent operability as a “tool for photography.” It has a die-cast magnesium lightweight but robust body, and provides exceptionally high image quality by the combination of the newly developed APS-C size sensor without the optical low pass filter and bright interchangeable lenses. The hybrid multi-viewfinder, together with the aperture ring-equipped lenses and dials made from materials carefully selected for their satisfying feel, give you the “joy of photography and pleasure of ownership.”
FUJIFILM X-E1 inherits the excellent operability, together with classic and traditional camera-like design of the FUJIFILM X-Pro1. The compact body is made of robust and lightweight die-cast magnesium. The combination of the APS-C size optical low pass filter-free sensor and bright interchangeable lenses provide superb high image quality. X-E1 also has the 2.3 million pixel high-definition EVF, as well as aperture ring-equipped lenses and dials made from materials carefully selected for their satisfying feel. These features give you the “joy of photography and pleasure of ownership.”
Instax mini 8 is an instant camera that uses Fujifilm's card sized film (instax mini film). As the number of AA batteries required is reduced from four to two, the body is now smaller and slimmer than previous models. With the button to pop the lens out and turn the power on, the real image finder for more precise framing and brightness adjustment dial around the lens for intuitive operation, the camera offers enhanced operability. Instax mini 8 is available in five different colors suitable for parties and other fun occasions where an instant camera is often used.
The FinePix Z33WP is the world smallest ** 3m waterproof digital camera. This camera, with its excellent protection against dust and water (compliant with IP68 ***), is perfect for all outdoor scenes like sandy beaches, and even in rain. This camera is ideally suited to use in the active outdoor situations. The FinePix Z33WP is available in five lively colors - green, pink, blue, yellow and black.
The FinePix Z5fd has versatile features to support comfortable shooting such as, the 2.5 inch LCD monitor giving clear and bright preview with about 230k pixels of high resolution, and the integrated face recognition technology optimizing focus and exposure by identifying faces in an instant. With these features incorporated in its high-grade, stylish, flat body, the FinePix Z5fd comes in exquisite colors - raspberry red, silver and mocha brown.