Awards

The red dot design award is one of the world's three leading design awards * hosted by the Design Zentrum Nordrhein Westfalen of Germany since 1955. For the red dot product design award, industrial products of broad categories submitted from all over the world are assessed according to criteria including the degree of innovation, functionality, formal quality, etc., and those recognized for outstanding design quality receive this award.

The FinePix Z33WP is the world smallest ** 3m waterproof digital camera. This camera, with its excellent protection against dust and water (compliant with IP68 ***), is perfect for all outdoor scenes like sandy beaches, and even in rain. This camera is ideally suited to use in the active outdoor situations. The FinePix Z33WP is available in five lively colors - green, pink, blue, yellow and black.

The FinePix Z5fd has versatile features to support comfortable shooting such as, the 2.5 inch LCD monitor giving clear and bright preview with about 230k pixels of high resolution, and the integrated face recognition technology optimizing focus and exposure by identifying faces in an instant. With these features incorporated in its high-grade, stylish, flat body, the FinePix Z5fd comes in exquisite colors - raspberry red, silver and mocha brown.