Design Policy

Fujifilm design contributes to the creation of a life of abundance by giving faithful and beautiful form to people's unspoken desires.

Some designs define their era. They are unprecedented but become a part of daily life. The Fujifilm Design Center has created many such designs. Their originality is born of the effort to deliver new solutions. These designs appeal to the senses, stimulate curiosity and satisfy people's needs. This kind of originality is at the heart of our design philosophy.