Universal Design

Approach to Universal Design

The principles of universal design help us create products and services that can be used by people of diverse abilities. A product or website should be easy to use and understand, even if a person has little knowledge or experience. Universal design also takes into account physical diversity, such as differences in people's visual acuity, height, hand size, and right- or left-handedness. Error-tolerant features help minimize unintended results. Digital cameras, for example, are designed to turn off automatically to save battery power.

Consumer Products

FinePix F60fd

Digital cameras

  • Focus and brightness are optimized to clearly show individual faces, which are identified by face detection technology. This is part of our Image Intelligence™ digital image processing technology.
  • A single press of the shutter gives you two photos: one with flash and one without. This lets you easily compare the effects of different lighting and choose the one you prefer.
  • The large LCD can display 100 thumbnail photos at a time, allowing easy search for photos.
  • Without using cables, photos can be sent to a cellphone, digital camera, LCD TV or other device that supports infrared communication.
  • The lens cover opens and closes automatically when the power is switched on and off.

QuickSnap Superia

QuickSnap single-use camera

QuickSnap has a wide viewfinder, non-slip grip and large shutter button. It embodies universal design principles to help anyone take good photos any time, anywhere. Our first QuickSnap product was launched in 1986.

NATURA series cameras

35mm color negative film
Fujicolor NATURA 1600

Natural Photo system

We developed the Natural Photo system to capture the natural ambience of scenes without using flash. The system comprises our Natura ISO 1600 film and our Natura 35mm compact camera. The camera has an F1.9 lens and an exposure program that optimizes performance in dim light. The camera's design is simple and operation is intuitive.

instax mini 25

Instant Camera

This camera has two shutter buttons for easy access when holding the camera horizontally or vertically.

Self-service photo printing kiosk

This advanced photofinishing solution has a touch-panel display and audio assistance to help people make prints on their own. It can be installed as a stand-alone unit or connected to a high-capacity minilab via an in-store network or remote link.

Metabarrier and Oxibarrier

These nutritional supplements come in convenient single-dose packets.

Video communication system for sign language

This lets hearing- and speech-impaired people communicate by phone using sign language. The system includes a sign-language interpretation service, a video camera, and a broadband modem which is connected to a TV set and telephone line.

Business Products

Transnasal endoscope

Inserted via the nose, this tiny endoscope reduces discomfort and prevents gagging. Doctor and patient can talk during an examination. This flexible fiber-optic instrument provides high-resolution images of the upper gastrointestinal tract.

FCR VAPSULA XLII

Compact digital X-ray system

This compact digital X-ray imaging diagnostic system is designed for easy operation. Imaging plates, which record X-ray images, are conveniently inserted in the top of the unit.

QuickGene-Mini80

Simplified nucleic acid isolation system

This compact manually-operated device isolates the nucleic acids DNA* and RNA** for biological research and testing. Large knobs on both sides permit operation using the left or right hand.

  1. * DNA: Deoxyribonucleic acid is a chemical in the nucleus of cells that holds the genetic code of hereditary information.
  2. ** RNA: Ribonucleic acid is a chemical that helps cells make proteins by transferring information from DNA.