Change, Create New Things, and Keep Growing
Fujifilm defines the present period as our "Second Foundation." Once, our overwhelming core business was photographic film, but we have now evolved into a company which is continually growing in a number of new strong business fields.
At Fujifilm we have many leading-edge, proprietary technologies in many various areas that, in total, serve as a foundation for diversification. These areas include fine chemistry which controls elaborate chemical reactions, mechatronics, optics, electronics, software and a wide array of manufacturing technologies. Based on these technologies, we are recently focusing on priority business fields: highly functional materials such as LCD materials; medical/life sciences such as pharmaceuticals, functional skin care cosmetics and nutritional supplements; graphic arts such as printing materials and equipment; optical devices such as camera phone lens units; digital imaging such as digital cameras, digital printing, and Photobook. We are expanding our capabilities in these fields through M&A as well as investment in R&D and facilities.
In the LCD materials field, a major growth area, we are decisively making intensive investments of our management resources. In the medical/life sciences field, not only are we expanding the functional skin care cosmetics and nutritional supplements businesses but also working closely with our group company, Toyama Chemical Co., Ltd. in the research and development of new pharmaceutical business, in addition to our conventional business of diagnostic imaging. We are developing a comprehensive healthcare business encompassing various medical areas which will become a vital support for our company. In the digital imaging field, we will proactively strengthen our digital camera business in newly emerging countries such as BRICs. We will also continue to offer advanced and highly value-added products including 3D digital cameras and Photobook.
While supporting and furthering photographic culture, we seek to apply the full potential of our unique technologies in a broad range of other fields as well. Through new products and business offerings, we want to contribute to the quality of life of people worldwide. This is the philosophy that underpins our corporate activities. Our goal is to make a broad contribution to society through products and services using our leading-edge, proprietary technologies.
We, catering to demands and expectations of society to provide new values, aim to be a company which can respond to any changes with corporate excellence on a global scale.
Chairman and Chief Executive Officer
President and Chief Operating Officer