Message from the President

Continuously Changing. Continuously Growing.

Fujifilm is changing and growing. We are diversifying from our core photographic film business to expand into several strategic business areas. This is part of the growth strategy envisioned in our new Vision75 medium-term management business plan.

At Fujifilm we have many leading-edge, proprietary technologies that serve as a foundation for diversification. These include expertise in fine chemistry, mechanical engineering, electronics, software and manufacturing. More recently we have established a strong presence in the areas of highly functional materials, medical systems, life sciences, graphic systems and optical devices. Examples include our high-performance film materials used in flat panel display production, and our camera phone lens units. We are also expanding our capabilities and markets through strategic alliances, M&A, and investment in research and facilities.

In 2006 we entered the personal healthcare business with the launch of skincare cosmetics and nutritional supplements. Our skincare line represents a unique application of photographic technology and advanced nanotechnology. Photographic film is made with a gelatin derived from collagen, the same protein that makes up skin. Antioxidation technology we developed to keep photographs from fading can also help protect skin from aging. In 2008 we expanded into pharmaceuticals with the addition of Toyama Chemical Co., Ltd., to the Fujifilm group. In this way, we are developing a comprehensive healthcare business that encompasses the areas of diagnosis, prevention and treatment.

While supporting and furthering photographic culture, we seek to apply the full potential of our unique technology in a broad range of fields. Through new products and business offerings, we want to contribute to the quality of life of people worldwide. This is the philosophy that underpins our corporate activities. Our goal is to make a broad contribution to society through products and services using our leading-edge, proprietary technologies.

To create new value, we carefully ascertain the correct direction to move forward, responding to society's demands and expectations. We keep changing in pursuit of corporate excellence on a global scale.

September 2008
President and Chief Executive Officer
Shigetaka Komori