Constant Change, Creating New Products and Services and Sustainable Growth
Fujifilm defines the present period as our “Second Foundation.” Once, our overwhelming core business was photographic film, but we have now evolved into a company that is continually growing in a number of new business fields with the potential for strong growth.
At Fujifilm we have many leading-edge, proprietary technologies in a variety of business areas, and together these serve as the foundation for our diversification. These areas include fine chemistry, including the control of elaborate chemical reactions, mechatronics, optics, electronics, software and a wide array of manufacturing technologies. Leveraging these technologies, we have recently been focusing on our priority business fields: Highly Functional Materials such as LCD materials; Medical Systems and Life Sciences including pharmaceuticals, functional skin care cosmetics and nutritional supplements; Graphic Arts including printing materials and equipment; Optical Devices such as professional TV camera lenses and camera modules for smartphones; Digital Imaging including digital cameras, digital printing and Photobook. We are expanding our capabilities in these fields through proactive M&A as well as investment in R&D and facilities.
In the Highly Functional Materials field, a major growth area, in addition to existing products such as film for LCD, we will expand our business by developing new, highly competitive products, such as touch-panel sensor film, that address the need for high functionality. In the Medical Systems and Life Sciences field, along with our existing businesses of X-ray diagnostic imaging systems, medical IT systems and endoscopy, we will also promote the development of functional skin care cosmetics, nutritional supplements and pharmaceutical products to realize a comprehensive healthcare business that encompasses prevention, diagnosis, and treatment. The expansion of our businesses in this field is expected to provide vital support for our company. In the Digital Imaging field, we will continue to offer high value-added products including premium interchangeable-lens cameras and Photobook.
While nurturing and contributing to the development of the culture of photography, we are also constantly seeking to leverage the full potential of our proprietary technologies in a broad range of other fields. Through new products and business offerings, we aim to contribute to enhancing the quality of life of people worldwide. This is the philosophy that underpins our corporate activities. Our goal is to make a broad contribution to society through products and services using our leading-edge, proprietary technologies.
By constantly responding to the demands and expectations of society to create and provide new values, we are striving to become a leading global company that is able to adapt to changing times and business environments.
Chairman and Chief Executive Officer
President and Chief Operating Officer