Social Contribution

In December 2006, FUJIFILM Kyushu Co., Ltd. signed a partnership agreement with Minamiaso Ehon no Kuni, an association active in promoting regional cultural advancement and exchange based on the keyword “ehon” (picture book in Japanese). Its activities are conducted through tie-ups with government agencies and corporations, especially those with an interest in the region. FUJIFILM Kyushu Co., Ltd. supports the activities of this association, such as the creation of picture books using photos in Minamiaso, in Kumamoto Prefecture instead of illustrations.

Furthermore, in February 2007 FUJIFILM Kyushu Co., Ltd. inked a tree-planting agreement for water-shed protection with Minamiaso village. Following a decision to promote tree-planting activities in the forested area of the Shirakawa riverhead, an important groundwater recharge area, company employees planted 300 Japanese wild cherry blossom trees in March. This was the first tree-planting contract after the formation of the new village of Minamiaso. Through this tree-planting, FUJIFILM Kyushu is helping to preserve the local environment.

FUJIFILM (China) Investment Co., Ltd. is taking part in a national development project in China in the field of education. By October 2006, the company had supplied top students from economically challenged homes at 20 junior high schools with books, cameras and other educational materials. Furthermore, to help nurture individual skills, the company is emphasizing interaction with teachers and students.

It is said that one in 30 Japanese women will contract breast cancer, and the number of women dying from this disease is rising year by year. However, if detected at an early stage and treated, about 90% of such cancers can be eliminated. By undergoing self-diagnosis, mammography (breast X-rays), and ultrasonic diagnosis, the rate of early detection will increase. Fujifilm made an early start in supporting breast cancer diagnosis through image processing research.

Fujifilm supports mammography screening awareness activities that are part of the “Pink Ribbon” campaign programs aimed at improving awareness of breast cancer to promote its early detection. And Fujifilm was the special sponsor of the October 2005 “Pink Ribbon Smile Walk,” the main event of the “Pink Ribbon” campaign. Part of the sponsorship money was donated to the “Smile Fund for Eliminating Brest Cancer” of the Japan Cancer Society. Going forward, Fujifilm will continue to work towards the elimination of this disease by actively supporting such events.