Corporate Slogan

[Figure] Corporate Slogan

Brand Statement

At Fujifilm, we are continuously innovating — creating new technologies, products and services that inspire and excite people everywhere.
Our goal is to empower the potential and expand the horizons of tomorrow's businesses and lifestyles.

We take an open and flexible attitude to innovation, combining our own original technology with human resources, expertise and technology from around the world.
Through this powerful synergy, we rapidly and nimbly develop new solutions that address the true needs of our global customers.

About Corporate Slogan and Brand Statement

Our corporate slogan is “Value from Innovation.”
Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.