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Lucasfilm Sees the Advantages, Uses FUJINON Lenses in the Filming of Star Wars: EPISODE III - Revenge of the Sith

George Lucas (right) with a HD camera fitted with a FUJINON lens.

As digital technologies are used more and more in moviemaking, digital cinema, which uses high picture quality high-definition(HD) systems, is taking hold in Japan and overseas, following Hollywood's lead. Digital cinema systems allow directors and crew to check images almost instantaneously, as well as facilitate the incorporation of computer graphics and use of other filmmaking techniques. They also help to reduce the cost of making movies.

FUJINON CORPORATION, which develops, manufactures and sells TV camera lenses, such as broadcast-use Hi-Vision lenses, newly developed an HD Cine lens for the making of Star Wars:EPISODE III - Revenge of the Sith. Directed by George Lucas and released in 2005, this movie used entirely digital technologies in all processes, from filming to editing and screening. Difficult-toshoot-scenes, such as one with Darth Vader in total darkness, were made possible by FUJINON lenses, which reproduce subtle hues of black and express texture, winning acclaim from the film crew.

In 2005, FUJINON won a Technology and Engineering Emmy Award for “development of high-performance lenses for high definition broadcasting.” Sponsored by The Academy of Television Arts & Sciences, U.S.A., this is the most prestigious award in the U.S. broadcasting society. Leveraging advanced lens design technology and the world's foremost lens manufacturing technology, the company is determined to open up a new world of imaging.

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A Longstanding Supporter of the Giant Panda Project at the Smithsonian's National Zoo in the U.S.

FUJIFILM U.S.A., Inc. has long provided some of the funding for the Giant Panda Project run by the Smithsonian's National Zoo in the U.S. with the goal of saving the giant panda from the brink of extinction. In 2000, the project welcomed two pandas from China and has been conducting ecological research into these animals at the Fujifilm Giant Panda Habitat inside the zoo.

Pandas inside the Fujifilm Giant Panda Habitat Photo Courtesy of the Smithsonian's National Zoo

Websites of the Smithsonian's National Zoo and FUJIFILM U.S.A., Inc.

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