Universal Design

Approaches to Universal Design

Universal Design (UD) is a concept, created by Dr. Ronald L. Mace of North Carolina State University in 1990, that calls for products, facilities, or spatial environment to be designed in such a way that they can be used by as many people as possible, regardless of nationality, race, age, gender, disability or seriousness of disability. Fujifilm, respecting customers’ opinions, is endeavoring to enhance the quality of life by providing user-friendly products and services in our wide-ranging business field from consumer products to business products.

Universal Design Products

* Some products are only available in Japan.

Index

Consumer Products

Digital Cameras

  • A human face is detected in a moment and the focus and brightness are automatically optimized.
    * Image Intelligence™, our digital image processing technology, is applied.
  • With a single press of the shutter, two pictures can be taken one after another: one non-flash photo with a natural atmosphere and the other with flash. This function allows you to obtain a photo with the desired lighting.
  • The large LCD can display 100 thumbnail photos at a time, allowing easy search for photos.
  • Image data in the camera can be sent wirelessly to a cell-phone, digital camera, LCD TV or other devices supporting infrared communication.
  • The lens cover automatically opens and closes when the power switch is tuned on and off, respectively.

QuickSnap

QuickSnap was developed in 1986 based on the concept “Easy for anyone to take good photos anytime, anywhere”, embodiying the Universal Design.
With its large wide-view finder, non-slippery grip and easy-to-use shutter button etc., QuickSnap assures perfect photo-timing.

Natural Photo (NP) System

When used in combination with Fujicolor 35mm color negative film NATURA1600, NATURA series cameras can capture scenes exactly as you see them with natural light without using flash.

Instant Cameras

Two shutter buttons are equipped, allowing the easy taking of either vertically- or horizontally-oriented photos.

Kiosk Terminals

The touch panel display and audio assist allow even first time users to easily make prints.

Metabarrier and Oxibarrier

These nutritional supplements (functional foods) help people have better lifestyle and health.
Tablets are packed in amounts that meet the recommended daily allowance, making it convenient to carry them anywhere.

Aerundesu: Video Communication System

Using this system, hearing and/or speech impaired people can communicate with people remotely via video images.
The system involves a sign language interpretation service. An interpreter makes necessary phone calls for people with such difficulties.
It is easy to use; all that is needed is connecting the exclusive broadband devices to a TV.

Business Products

Transnasal Endoscope

The endoscope inserted via the nose causes little emetic response, reducing patients’ discomfort.
A doctor can examine a patient with a sense of assurance since they can converse with each other during examination.

Digital X-ray Image Readers

This device reads the digital X-ray image. The design allows users to easily insert an imaging plate (contained in an IP cassette) for recording an image from the top of the device.

Simplified Nucleic Acid Isolation System

This compact manually-operated device is designed to isolate nucleic acids in DNA (*1) / RNA (*2) examinations required in basic biological research. Large switch knobs on the lateral sides allow easy operation with little force by using either the right or left hand.

  • *1: DNA (Deoxyribonucleic acid) is a substance composing a gene.
  • *2: RNA (Ribonucleic acid) is a substance that makes protein using the genetic information of DNA.
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