Aiming to produce prints to achieve higher customer satisfaction, Fujifilm has been developing digital processing technologies for photography since 1986. As a result of many trials, in 1996 we produced the world's first digital laboratory system. Thanks to the success of this development, tasks that used to require the skills of a professional in the analog age can now be carried out in an instant via computerized image processing. Now, no matter which FUJIFILM shop develops your photos, the prints will always have the same, beautiful quality.
Main technologies used in photography
- Light Source Recognition
- Infers shooting conditions from facial or highlight colors to reproduce the intended image.
- Dynamic Range Compression Technology for Photos
- Optimizes contrast to create an image that resembles what was actually perceived.
- Tone Correction Technology
- Optimizes skin tones and/or high-contrast scenes such as landscapes.
- Color Adjustment Technology
- Boosts color matching accuracy to achieve the same color from different printing methods.
- Hyper-sharpness Technology
- Emphasizes image sharpness while minimizing noise.
- Face Detection Technology
- Detects faces and determines the precise face area and exposure conditions. Automatically crops images or sets the proper exposure conditions for optimum results.
- Automatic Red-eye Correction
- Automatically detects and corrects red eye.
- Face Recognition Technology
- Evolved from face detection technology, incorporating the ability to identify individual faces.
- Facial Skin Smoothing Function
- Automatically enhances skin tone and texture to create smooth, attractive images.
- Professional Preference Image Processing Technology
- Enhances local areas of the image to achieve preferred printing results.
- Precision DSC Image Correction Technology
- Simplifies enhancement of images with under/over exposure or color cast.