[LOGO] FUJIFILM

[TITLE] Know the FACTS


Market Access

Market Share

  • The Japanese and U.S. markets are a "mirror image."
  • Kodak has about the same market share in the U.S. that Fujifilm has in Japan.   Both companies have about an equal share in the rest of the world.
  • Consumer brand preference is the deciding factor in market share, no matter what the market.

[FIGURE] Market Share