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 [TITLE] Kodak Mistakes in Japan
 
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     For many months, you've heard a lot from Kodak about how a series of so-called conspiracies have blocked their film products from reaching Japanese consumers.

     This background report is the first document which focuses on the basic source of Kodak's problems in Japan -- Kodak itself.

     This information has been compiled entirely from published media reports, market studies, perspectives from people with expertise about Kodak's history in Japan and the words of Kodak Japan executives themselves.

     Most of these facts have been on the record for years, but until now, none of this compelling evidence has been gathered into one document.

Key Issues
     The untold story of Kodak in Japan centers on three key themes, none of which have anything to do with so-called market barriers in Japan:

  1. Kodak's Corporate Mind-Set
  2. Kodak's Problems in the U.S.
  3. Kodak's Missed Opportunities in Japan

 
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