A New Beginning.

A New Beginning. Fujifilm introduces a new corporate brand logo.

October 1st, 2006 - The Redesigned Fujifilm Logo

Fujifilm is not just about photography. Its activities span a wide range of endeavors,
from medical and healthcare products through to flat panel display materials and semiconductors.
The new Fujifilm - expect great things.

Introduce New Corporate Brand Logo

The redesigned Fujifilm Logo

Fujifilm has sported its current familiar corporate brand logo for 26 years since it was introduced in 1980, and over that time it has built on its core technologies to diversify and expand its business domain. Now, Fujifilm is embarking on a new beginning, making clear its commitment to continued sustainable growth coupled with further business expansion and diversity. The revamped corporate brand logo will serve as a symbol of Fujifilm's determination to enhance its corporate brand.

The new logo features a sharp design accent in the center, symbolizing our commitment to advanced technologies, while the use of red in the lettering expresses our firm determination to pursue ongoing innovation. The new logo is both simple and powerful in its affirmation of the new Fujifilm corporate brand.

Evolution of Fujifilm Brand Logo

1934

The 1934 orginal logo

1960

Fujifilm logo in 1960

1980

Fujifilom corporate symbol in 1980

around 1985

Fujifilm corporate signature around 1985

1992

Fujifilm corporate signature in 1992

2006

New corporate brand logo in 2006
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