FULL-SCALE ENTRY OF OPTICAL TRANSMISSION SYSTEM BUSINESS BEGINS AS FUJIFILM INTRODUCES OPTICAL DVI LINK SYSTEM THAT UTILIZES LUMISTAR, A GRADED INDEX PLASTIC OPTICAL FIBER -REALIZES WORLD'S FIRST 30M-CLASS HIGH-SPEED OPTICAL LINKING OF DIGITAL IMAGES USING A PLASTIC OPTICAL FIBER-

September 8, 2004


Fuji Photo Film Co., Ltd. (president and CEO: Shigetaka Komori; hereafter referred to as Fujifilm) announced today that it will begin sales of an Optical DVI (Digital Visual Interface) Link System starting from December of this year. The system uses a GI plastic optical fiber "LUMISTAR"*1 which is capable of high-speed optical transmission at a rate of over 1 gigabit per second (Gbps) with minimal signal degradation.

*1 LUMISTAR: A Graded Index plastic optical fiber (GI-POF) developed by Fujifilm. Degradation of signal is minimal because of the graded refractive index profile, making high-speed optical transmission possible.

Since announcing the development of LUMISTAR, a GI plastic optical fiber, in September 2002, Fujifilm has been progressing in the development of a high speed optical transmission system jointly with Fuji Xerox Co., Ltd. (hereafter referred to as Fuji Xerox) and Fuji Photo Optical Co., Ltd. (hereafter referred to as Fuji Photo Optical), both Group companies of Fujifilm. The first product developed from these efforts is the Optical DVI Link System; a system which links image display devices such as plasma screen TVs, big screen LCD TVs, projectors and others with DVI standard image output devices such as tuners, DVD players/recorders and digital set top boxes (STBs). The system is suitable for home theater systems and stores/public facilities. In addition to the standard DVI image signal, the system also enables the transmission of audio and control signals at speeds of 3Gbps, an accomplishment that was not realized until now. Moreover, because electronic signals degrade with distance for conventional electronic DVI cables, links above 10m proved difficult. However, in using LUMISTAR, which has minimal signal degradation, 30m-class digital link-ups with easy-to-use plastic optical fiber have become possible for the first time*2.

*2 As of August 2004. Based on internal research.

In addition to Fujifilm's GI plastic optical fiber LUMISTAR, the Optical DVI Link System is equipped with the "Optical Transmitter and Receiver Module" (VCSEL*3 / High Speed Transmitter*4 / Receiver*5), developed by Fuji Xerox, and the "Optical Lens Module" developed by Fuji Photo Optical. Fuji Photo Optical, with the FUJINON brand, has an established reputation in the field of optical control technology, encompassing a wide range of products from broadcasting TV lenses to cellular phone camera lenses. Assembly will be carried out by Fujifilm Photonics Co., Ltd., a company highly experienced in technologies associated with high-density mounting and high-precision assembly of digital cameras and cellular phone camera modules.

*3 VCSEL: Vertical Cavity Surface Emitting Laser
*4 Transmitter: A device that transforms electrical signals to optical signals
*5 Receiver: A device that transforms optical signals back to electrical signals

The system, which concentrates the overall technological capabilities of the Fujifilm Group into one product, is the beginning of a full-scale optical transmission system business for the Group. In the future, the Group plans to further effectively utilize its key devices and key technologies to develop an optical link system that complies with HDMI (High Definition Multimedia Interface), the next generation standard after DVI.

The Optical DVI Link System is to be offered to digital consumer product makers and cable makers. The first customized product will be sold to Pioneer Corporation in December as an "Image Link System" for use in plasma screen TVs. However, it will be first displayed by Pioneer Corporation at CEDIA*6, an exhibition to be held in Indianapolis, USA starting from September 10, 2004.

*6 CEDIA: Custom Electronic Design & Installation Association
An exhibition for consumer products and systems such as home theater systems and home network products


Summary

1. Product Name and Date of Sale
Optical DVI Link System ODVI-03 - The market launch of the product is set for December 2004

2. Main Features
With the features below, the system is suitable for the linking of image output devices such as tuners, DVD players/recorders, digital STBs and image display devices such as plasma screen TVs, big-screen LCD TVs and projectors used in home theater systems and stores/public facilities (events, amusement parks, commercial shopping complexes, security facilities, hotels, schools, hospitals, train stations/airports, broadcast centers, etc.).

1) A digital link between products as far as 30m apart is now possible with LUMISTAR, a GI plastic optical fiber that reduces signal degradation.

2) The new system is made easy-to-handle with LUMISTAR, which incorporates the compatible characteristics of flexibility and large diameter.

3) In addition to the standard DVI image signal, the transmission of audio and control signals is now made possible at speeds of 3Gbps.

Basic Specifications: Optical DVI Link System

For further information, please contact us by e-mail: pof-info@fujifilm.co.jp
Website: http://www.fujifilm.com/