The New PASS Standard Receives the Award in the Category of Best Technology in Europe 2005 at the TIPA Awards 2005

April 26, 2005


The New Picture Archiving and Sharing Standard (PASS), promoted by Fuji Photo Film Co., Ltd., Eastman Kodak Company and Konica Minolta Photo Imaging, Inc., has been awarded the prestigious Best Technology in Europe 2005 Award at the Technical Image Press Association (TIPA) European Photo & Imaging Awards 2005.

In September 2004, the PASS group announced its agreement to jointly develop a set of open standards for the consumer imaging industry, aiming at the storage and preservation of digital photos and motion images on CDs, DVDs and other media. The group's intention is to enable digital file compatibility with future playback devices, preserving the pleasure of the 'photo experience' that consumers have enjoyed for decades, and to respond to consumer demands for the enjoyment of images for generations to come.

TIPA recognized the significance of a set of standards that seek to store and preserve images that have long had a historical and cultural importance for the whole of mankind, and accordingly selected the PASS group as the recipient of the Best Technology in Europe 2005 Award.

The PASS group announced the completion of its version 1.0 specification at the PMA 2005 held in the United States in February this year and at the Photo Imaging EXPO 2005 held in Tokyo in March. The three group companies have also released a white paper to further explain the merits of the standards, and these are available on the News Release sections of the companies' respective websites. The companies are also calling for the manufacture of all future products to be compatible to the PASS standards.


*Brief Outline of TIPA
The Technical Image Press Association (TIPA) is an organization of 31 different specialist camera publications from 12 countries throughout Europe. It is among the leading and most influential organizations in the imaging industry in Europe.



Contacts at Fuji Photo Film Co., Ltd
*for public relations
Public Relations Dept.
Corporate Communications Div.
E-mail: ksfpf@tokyo.fujifilm.co.jp
*for technical information
E-mail: thfpf@tokyo.fujifilm.co.jp