Fujifilm' s FinePix F10 Receives EISA Award as European Pocket Camera of the Year


August 16, 2005

Fuji Photo Film Co., Ltd. (President and CEO Shigetaka Komori) is delighted to announce that its FinePix F10 has been voted European Pocket Camera of the Year 2005-2006 by the prestigious European Imaging and Sound Association (EISA), the largest editorial multimedia organization in Europe, with a membership of 50 audio, mobile electronics, video and photo magazines drawn from 20 European countries.

The FinePix F10 includes a brand new feature-Fujifilm's proprietary Real Photo Technology, and has quickly gained wide acclaim among professional testers, the media and general consumers. The FinePix F10 yet again highlights the competence and expertise Fujifilm has accumulated throughout its long history in the field of high quality image recording.

EISA commended the FinePix F10 as follows:
'The FinePix F10 is a consummate camera which impresses from the first sight of its elegant but sturdy exterior. Its beauty is not only skin deep however, since its 6 Megapixel image sensor captures images with excellent resolution and colour saturation. Reviewing pictures is a dream on the sharp, bright 2.5 inch LCD screen, and the very powerful battery has enough power for several hundred shots. Most impressive of all, however, is the camera's performance at high ISO rating. Noise is now enough at ISO 800 and 1600 to safely photograph in dim light conditions without using the flash.'

Fujifilm has achieved a major technological breakthrough with its unique Real Photo Technology, which combines the Fujinon lens, a newly developed RP processor and the highly sensitive Super CCD HR sensor that requires very little light. This combination of functions results in naturally rendered, atmospheric photographs and further enhanced image quality.

The new Real Photo Technology is more than just another automatic tool for the technical perfection of photographs. It enables the taking of snapshots in low-light conditions without the need for a flash, which until now often tended to detract from or even destroy the mood. Equipped with the new technology, the FinePix F10 is capable of producing excellent photographs in a range of difficult lighting conditions.

The FinePix F10 requires little light when recording images, which enables the realization of faster shutter speeds. This results in sharp photos and drastically reduces blur-still the most common cause of out-of-focus photographs-without the need for any complex, energy-guzzling stabilizing systems. Even telephoto shots or close-up shots present no problems with fast shutter speeds, and fast-moving objects can be beautifully captured without the typical blurred streaks that occur due to subject movement.

Other FinePix cameras equipped with Real Photo Technology will be introduced later this year.

International Advertising Dept.
Advertising Div.