January 19, 2006
Since our foundation in 1934, we have been developing our business in photosensitive materials on a global scale, thanks to the support and patronage of general consumers, retailers, photograph wholesalers, and various others. The unexpectedly rapid shift toward digitalization has greatly reduced demand for films and photographic products. The entire photography industry, including our company, has been put in a difficult market situation. In order to respond these difficult market changes, we are currently proceeding with comprehensive structural reforms.
Despite the current challenges, we believe that photography is indispensable to humankind because of its ability to express such precious things as joy, sadness, love and the full spectrum of emotions. Our mission is to preserve and nurture the culture of photography to meet the needs of our longtime customers. Silver halide photography, which is fundamental to photography, has advantages over digital in such areas as power of expression, long term storage capability, reasonable prices, easy handling and a highly established and convenient photo development and print infrastructure.
We intend to continue our silver halide photography business and to further cultivate the culture of photography, and in so doing, continue to support our customers and retailers and all those who enjoy photography.
Fuji Photo Film Co., Ltd.
Corporate Communications Division, Public Relations Division