Fujifilm Unveils New Corporate Brand Logo
July 12, 2006
The original form of the existing logo was determined in 1980 and has served us for 26 years. During that period, Fujifilm has significantly expanded its business domain by adding a diverse range of advanced technologies to the core technologies nurtured through our photosensitive materials business. The Fujifilm Group positions the present as the period of its “Second Foundation” and is carrying out structural reforms on a company-wide basis to secure a competitive advantage. Fujifilm Group has been aggressively making capital and R&D investments in growing businesses and actively conducting M&A transactions. These businesses include medical imaging/life sciences; documents; graphic arts; and high-function materials such as flat panel display materials, electronic materials, and optical devices. The entire group is working together toward further business development and expansion. The introduction of the new corporate brand logo along with the new company name is aimed to clearly express this transformation and expansion in business domain and our endeavors for continual growth as well as to further strengthen our corporate brand image.
Evolution of FUJIFILM brand logo
Fuji Photo Film Co., Ltd.
Public Relations Division
Japanese : http://fujifilm.jp/
English : http://www.fujifilm.com/