Super CCD EXR, FinePix F200EXR, and Photobook Brilliant Win
the TIPA Awards 2009


April 17, 2009

  FUJIFILM Corporation (President and CEO: Shigetaka Komori) is delighted to announce that the Super CCD EXR, FinePix F200EXR, and Photobook Brilliant have been selected for the prestigious Technical Image Press Association (TIPA) Awards of the Year 2009 in the following categories:

1.

Best Imaging Innovation - Super CCD EXR
The following statement from TIPA explains the reasons for the award:
“The EXR sensor is essentially a combination of the known HR and SR technologies allowing the sensor to change its ‘behavior’ depending on the subject. This moves the Super CCD technology to the next level. A new arrangement of the mosaic color filter helps to create a high sensitivity image sensor with little noise. A new technology called Close Incline Pixel Coupling helps to minimize false colors.”

2.

Best Compact D-Camera - FinePix F200EXR
TIPA provided the following commendation:
“The FinePix F200EXR utilizes groundbreaking technology to create an unprecedented level of image quality from a consumer level compact. In EXR Mode, the photographer can choose which sensor setting is preferable for the subject to be photographed by choosing High Resolution Priority (HR) to maximize resolution, High ISO and Low Noise Priority (SN) for high quality low-light work or D-Range Priority (DR) for the best detail with high contrast subjects.”

3.

Best Photo Service - Photobook Brilliant
TIPA highlighted the reasons behind the award as follows:
“Unlike digital press machines, the Photobook Brilliant workflow is entirely RGB-based, and can produce a much larger color space than other print processes. That means finer gradients, natural skin tones and saturated colors, particularly in the green and blue areas. In addition, photo paper is extremely durable, resulting in photo books of the highest quality.”


Brief Outline of TIPA
The Technical Image Press Association (TIPA) is a global organization of 29 different photo and imaging magazines from 13 countries from Europe, North America, and South Africa. It is one of the largest and most influential photo and imaging press associations in the world.

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