FUJIFILM Corporation (President and CEO: Shigetaka Komori) has announced that it signed an agreement to acquire the 100% of the shares of the Brazil-based medical product sales agency NDT Comercial Ltda (hereinafter "NDT") through FUJIFILM do Brasil Ltda (President: Yasutomo Maeda). As a subsidiary of Fujifilm, NDT will start its operation as of April 1, 2010. Through this acquisition, Fujifilm will establish a direct-sales mechanism for its medical products in Brazil.
NDT has long marketed Fujifilm's medical products, such as X-ray films, to medical institutions across Brazil. In recent years, amidst the tide of digitization in the field of medical imaging, the company has provided comprehensive solutions incorporating the digital X-ray imaging and diagnostic system "FCR"*1 and the medical-use picture archiving and communications system "SYNAPSE"*2 to create fresh demand. In the autumn of last year, the Sao Paolo government chose "SYNAPSE" for its medical project SEDI*3 in recognition of the system's advanced stability and high image quality as well as NDT's ability to facilitate system introduction and provide maintenance services. NDT is expected to make continued contribution to Brazil's medical frontline.
In Brazil, where the medical field is expected to undergo greater digitization and market expansion*4 on the back of strong economic growth, Fujifilm will integrally and swiftly deploy its global strategy under the direct marketing system through NDT. Marketing and sales activities that closely addresses diverse market needs will lead to future expansion of the company's medical business.
|Business description||Sales and maintenance services for medical products such as X-ray films, medical diagnostic imaging devices and medical-use image information systems, as well as the materials and equipment for nondestructive tests|
|Headquarters||Sao Paolo, Brazil|
|Number of employees||147|