Fujifilm to Absorb its Optical Device Business Subsidiary, Fujinon Corporation

March 26, 2010

FUJIFILM Corporation (President and CEO: Shigetaka Komori; hereafter “Fujifilm”) has decided to absorb its wholly-owned subsidiary Fujinon Corporation (President: Shigekazu Matsuki; hereafter “Fujinon”) as of July 1, 2010. This decision was approved at the Board of Directors meeting convened today.

Fujinon has led the market segment of TV camera lenses and other optical devices since its original establishment as Fuji Photo Optical Co., Ltd. in 1944. The company has addressed broad and diversifying needs of customers through offering products based on its distinctive development and design ability, advanced manufacturing technologies and solid quality management practices. In October 2006, it became Fujifilm's wholly-owned subsidiary to reinforce partnership in business administration.

With the consolidation, Fujifilm seeks to accelerate the integration of Fujinon's optical technologies into its imaging, production and organic synthetic technologies to further expand the optical device business. At the same time, Fujifilm will strengthen the business by integrating Fujifilm's business planning and R&D functions with Fujinon's product development, manufacturing and sales functions, while also integrating overseas sales subsidiaries.

In a coincided move, Fujinon's wholly-owned subsidiaries Fujinon Mito Corporation and Fujinon Sano Corporation will be merged into one company for greater production efficiency.

Fujifilm will continue to work to expand and develop its optical device business as one of its priority business fields, delivering top-quality products and services to help enhance the quality of life for people worldwide.

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