FUJIFILM Corporation (President and CEO: Shigetaka Komori) is delighted to announce the new FinePix X100 has won the “photokina STAR 2010” award sponsored by PHOTO PRESSE and digit! magazines traditionally awarded at Photokina. The photokina STAR award honors products and concepts that stand out for their innovative nature and their trendsetting technologies.
FinePix X100 is a high-grade digital compact camera aimed at the professional photographer or keen enthusiast looking for exceptional quality pictures from a compact camera. FinePix X100 features an APS-C CMOS sensor, a Fujinon 23mm fixed focal length lens and a newly developed Hybrid Viewfinder, due for commercial release in early 2011.