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FUJIFILM Corporation to increase price of offset plates

May 20, 2011

FUJIFILM Corporation today announces that it will implement a worldwide price increase for its offset printing plates effective from 1st July 2011. The increase will be double-digit, with the exact figure decided regionally based on local conditions.

Although Fujifilm has been proactively undertaking an intensive programme of structural reforms to reduce fixed costs and improve efficiencies, the cost of many raw materials has risen dramatically recently, significantly affecting the cost of plate manufacture.

In 2011 alone, the cost of aluminium and other major raw materials used in the manufacture of plates has increased dramatically. Although Fujifilm has tried to absorb these costs, the extent of the increases and the knock-on effect on the cost of manufacture has meant the company is unable to maintain the current pricing levels of offset plates. This coincides with an announcement last week about the increase in price of Fujifilm's graphic arts film products.

In spite of these difficult business conditions, Fujifilm remains committed to helping its customers compete by providing a range of leading-edge technologies and solutions, and is dedicated to help expand the growth of the printing industry.

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