Fujifilm is proud to announce the FinePix XP50, the latest model in the XP series of all-weather compact cameras. Following on from the FinePix XP30, the new model offers better image quality for both stills and movie capture, an LCD screen with improved visibility and a body with ergonomic styling for no loss of grip, even when wet. Plus, with a 14.4 mega-pixel CMOS sensor optimized for rapid response times — the FinePix XP50 is ideal for all-action photography on land or sea.
Like its predecessor, the FinePix XP50 is outstandingly durable. It's waterproof to a depth of 5 m and can capture both movies and still images underwater. The camera's casing will withstand shocks or drops from a height of 1.5 m while cold environments are also no problem for this hardwearing device. The FinePix XP50 can withstand temperatures down to −10°C and dust is brushed aside with all the camera's access points specially sealed for ultimate protection.
Maximizing durability hasn't forced compromised image quality. The FinePix XP50 boasts a 14 mega-pixel CMOS sensor and a new image processor for impressive pictures. ISO sensitivity up to 3200 and CMOS Shift Image Stabilization ensures that users' shots remain crisp and sharply focused, even when capturing pictures in low-light environments. Plus, the FinePix XP50 also has a micro HDMI output to connect the camera to an HDTV to see both images and movie in High Definition.
In addition to the premium image quality offered by the FinePix XP50's sensor and processor, the camera's lens system will support users in their pursuit of the holiday photos.
A 5x wide-angle optical zoom (28 - 140 mm equivalent to a 35 mm camera) gives plenty of picture taking versatility, plus the 9 cm minimum focus distance lets photographers fill the frame with detail and vibrant color. It's not just the camera's tough casing that's built to survive: the lens also has a special water repellent coating to help minimize water droplets that can obscure or blur images.
In addition to high-resolution 14 mega-pixel stills, the FinePix XP50 can capture 1080p HD movie at 30 fps for super smooth playback with the new processor helping to minimize distortion. Want to pack more into a single picture? The FinePix XP50 also has Fujifilm's Motion Panorama 360 mode, which automatically stitches together individual images captured in a single sweep across a scene to create one panoramic picture. The user can choose to capture still images continuously at a rate of up to 10 fps to ensure that every moment is recorded in detail.
As well as the camera's durability, several other features make the FinePix XP50 the partner for action-filled adventures or extreme holidays. On the back of the camera, the super-bright 2.7-inch LCD is easy to view even on a sunlit beach. In addition to the improved brightness levels a unique Anti Reflection Coating protects the LCD screen. This reduces distracting reflections, which can prevent the composition of images or obscure the user's view when playing back stills and movies.
A double lock on the access hatch keeps the memory card, battery, USB and mini HDMI cable connection ports safely protected from water, dust or dirt.
Available in black, blue, green, orange and silver, the FinePix XP50's exterior has also been updated for both a more stylish appearance and an improved, easy to hold surface that make it easy for users to maintain control over the camera's features even when both the camera and user are underwater.