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Fujifilm to Expand the Digital Camera Business in Vietnam

Setting up sales & distribution base to reinforce marketing of the premium "X Series"

April 18, 2012

FUJIFILM Corporation (President and CEO: Shigetaka Komori) is to establish a direct selling system and launch sales operations in early May to be managed by the subsidiary in Vietnam to accelerate the expansion of its digital camera business in the fast-growing Vietnam market.

Fujifilm has a broad line-up in the digital camera business, from entry-class to the high-end "X Series", and it has been reinforcing its operations in areas where there are expectations for extending its business. The establishment of subsidiaries in Ukraine, South Korea and Indonesia last year has enabled Fujifilm to facilitate the expansion of the digital camera business.

With a large population of approximately 88 million, Vietnam has achieved steady economic growth of 6 - 7% per annum, and is expected of high potential demand for digital cameras. Fujifilm has worked through local distributors to sell its digital camera products, but has now decided to setting up its own sales & distribution base to realize further expansion of the digital camera business in Vietnam.

The local subsidiary, "FUJIFILM Medical Systems Vietnam Co., Ltd.", established in September last year for the marketing of medical products, will be re-named as "FUJIFILM VIETNAM Co., Ltd." with the addition of the Digital Camera Business Division. The new subsidiary will facilitate development of digital camera sales strategies dynamically by expanding sales channels and reinforcing advertising activities with focusing on the high-end "X Series" products including the premium interchangeable lens camera, "FUJIFILM X-Pro1", which has proven to be very popular since introduction because of Fujifilm's dedicated attention to high image quality and texture.

By reinforcing sales operations, Fujifilm will promote the growth of the digital camera business in the global market, and contribute to the development of respective industries in the region.

For enquiries on information in this media release, contact:

Media Contact:
FUJIFILM Corporation
Corporate Public Relations Division
TEL: +81-3-6271-2000
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