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Fujifilm establishes a subsidiary in South Africa and a representative office in Morocco.

Reinforcing the business foundation in the fast-growing African region

May 16, 2012

FUJIFILM Corporation (President and CEO: Shigetaka Komori) has established FUJIFILM South Africa (Pty) Ltd. (hereinafter "FUJIFILM South Africa") in Johannesburg, South Africa, and a representative office in Casablanca, Morocco in a drive to accelerate business expansion in the fast-growing African region.

In recent years, Africa registers an economic growth of over 5% per annum, and is attracting attention as an area of continued strong growth. Since the 1970s, Fujifilm has built its business foundation in the region, offering digital cameras, photographic films and photographic papers through local distributors. The latest move to establish a subsidiary and a representative office is designed to enable a more detailed response to customer needs and further reinforce the business foundation in the region.

The Republic of South Africa is the largest economy in the African region, accounting for approximately one-third of Sub-Saharan Africa's total GDP. It is expected as the driving force of the region's economic growth. With the establishment of FUJIFILM South Africa, Fujifilm will build a direct selling system for swiftly deploying market-oriented sales and marketing activities, and expand sales channels and reinforce advertising activities for digital cameras and imaging products including photographic papers, so as to dynamically facilitate the development of the business's sales strategy.

Furthermore, a representative office opened in the Kingdom of Morocco for business expansion in the French-speaking countries in northern and western Africa, mainly consisting of the Maghreb nations including Morocco, Tunisia and Algeria. The office will provide marketing support to local distributors concerning imaging, medical and graphics products.

With the establishment of the subsidiary and the representative office, Fujifilm will actively promote the "swift delivery of solutions that meet market needs" in the fast-growing African region in its contribution to the development of local industries and cultures.

< Overview of the South African subsidiary >

Company name FUJIFILM South Africa (Pty) Ltd.
Location Johannesburg, South Africa
Representative Hiroshi Watanabe
Paid-in capital 19.5 million rand (approx. 210 million yen)
Business description Import and marketing of and technical services for imaging products including digital cameras
Number of employees 46

< Overview of the Moroccan representative office >

Company name FUJIFILM Middle East FZE, Morocco Coordination Center
Location Casablanca, Morocco
Representative Motohiro Naka
Business description Marketing support for Fujifilm products as a whole
Number of employees 2

For enquiries on information in this media release, contact:

Media Contact:
FUJIFILM Corporation
Corporate Public Relations Division
TEL: +81-3-6271-2000
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