Accelerating growth strategies in a fast-growing emerging country
FUJIFILM Corporation (President and CEO: Shigetaka Komori) has commenced business operations of FUJIFILM Dis Ticaret A.S., a new subsidiary of the Fufijilm Group on June 1, 2012, after acquiring all shares of Filmat Dis Ticaret A.S. (hereinafter "Filmat"), a distributor in Turkey for digital cameras, photographic paper and other imaging products, medical products, and graphic products, through Fujifilm's European subsidiary, FUJIFILM Europe GmbH.
In recent years, Turkey registered an economic growth of over 8% per annum. The country's per capita GDP has grown over $10,000, a level believed to encourage willingness to purchase automobiles and household appliances. This shows the expansion of domestic demand is driving the economic growth of the country. In addition, the population is predicted to continue growing since more than 50% of the 75 million people of Turkey are under 30 years old. Turkey is drawing attention as a market with high rates of economic growth potential.
With the acquisition of Filmat and the establishment of the local subsidiary, Fujifilm will further and dynamically facilitate the development of the sales strategy in the Turkish market. The subsidiary will also enable Fujifilm to build a direct selling system for swiftly transforming market-orientated marketing activities and to enhance its capability of providing solutions and sales capacity for local customers. Fujifilm will expand business opportunities for imaging products such as digital cameras and photographic papers; medical products such as diagnostic imaging systems and medical imaging network system; and graphic arts products such as digital printing devices and environmentally-considerate plate materials.
Fujifilm will actively promote the delivery of products and solutions that meet market needs in the fast-growing Turkish market in its contribution to the development of industries and cultures in the country.
|Business description||Sales of and technical services for digital cameras and other imaging products, graphic products, and medical products|
|Paid-in capital||10,160,000 Turkish lira (approx. 450 million yen)|
|Number of employees||101|