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In partnership with China's major SNS ""

Fujifilm launches a service for automatically generating a "virtual photobook" with uploaded images

Viewable on for sharing / Also available to order printed "real photobook"

August 22, 2012

FUJIFILM Corporation (President: Shigehiro Nakajima) has announced that, in partnership with China's major social networking service* through FUJIFILM (China) Investment Co., Ltd., it is today launching the service in China for automatically compiling images uploaded by users into a "virtual photobook," viewable on computer. A virtual photobook is viewable free of charge for two weeks. If the users like it, they can order a printed "real photobook" directly from or purchase the data for sharing with friends.

The "" is China's major social networking service, run by Renren Inc. (Head office in Beijing, Chairman&CEO Joseph Chen), with approx. 162.2 million active users**. Every day, around 8 million images are uploaded to's "Album," a venue for storing and sharing images with friends. However, the usage of these images has been limited until now, with no function for directly ordering the prints of uploaded images.

The latest service incorporates the "Image Organizer" software, which uses Fujifilm's proprietary technology for image analysis, to enable an automatic generation of a ten-page "virtual photobook," viewable on the, when a user uploads at least 30 images to its "Album" at a time***. The "Image Organizer" groups uploaded images in the chronological order, and examines each photo to determine which of the images are free of camera shake, subject blurring or are in sharp focus to make beautiful portraits. The system gives priority to images rated high and images that the users themselves or their friends "liked" in automatically determining the optimum layout. When there are multiple similar images, the system chooses the best shot to avoid redundancy.
The finished "virtual photobook" becomes linked to the user's page for two weeks, in a viewing style simulating the actual turning of individual pages. If the user likes the "virtual photobook," a printed "real photobook," using Fujifilm's premium silver halide prints, can be ordered directly from the site. Alternatively, it can be purchased as electronic data for sharing with friends.

In recent years, more and more people are using social media for communication, with a massive amount of image data gathered in cloud services. Yet, most of the images are left in the system and never printed out. Fujifilm's latest service, provided in partnership with, allows users to see their own images in the form of a "virtual photobook," a new way of enjoying photographs on SNS, while helping them turn their precious images on the cloud into prints for many years of enjoyment.

  • * URL:
  • ** As of June 30, 2012
  • *** If the "Album" has only 3 to 29 images, the system generates a virtual collage print featuring up to 8 images

< Automatic generation of a "virtual photobook" on "" >

FinePix F800EXR

(1) When images are uploaded to's [Album] page, a notice which says a "virtual photobook" has been automatically generated appears in the area marked in red (above) on the user's home page.

FinePix F800EXR

(2) Click on the notice to view the virtual photobook, featuring images automatically selected and laid out by Fujifilm's proprietary "Image Organizer" software.

If you like the "virtual photobook," click the [Buy] button on the bottom right corner to order "real photobooks" or data from the [Purchase] screen.

FinePix F800EXR

(3) "Real photobooks" are available in either [Soft Cover] or [Hard Cover]. Select your desired option in the [Purchase] screen (above).

(Above) From left to right, [Buy Data], [Buy the Photobook with Soft Cover] and [Buy the Photobook with Hard Cover]

For enquiries on information in this media release, contact:

Media Contact:
FUJIFILM Corporation
Corporate Public Relations Division
TEL: +81-3-6271-2000
Customer Contact:
Photo Imaging Product Division
TEL: +81-3-6271-2123
Website URL:
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