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instax instant film cameras enrich your lifestyle and make sharing photos easy and fun

Instax mini 8 White / Black / Pink / Blue / Yellow

September 12, 2012

FUJIFILM Corporation (President: Shigehiro Nakajima) will launch the new product "instax mini 8" in the series of instax instant cameras that offer credit card sized photo prints right after taking it. The camera will be available in five cute colors: white, black, pink, blue and yellow.

After being released in 1998, the instax mini has become popular with its easy controls, fun style and fantastic image quality. As seen with the spread of a style of virtually handling photos, taken with digital cameras or smartphones, on SNS websites or in cloud services, ways to enjoy photography are diversifying today. In such trend, people have once again come to recognize the fascination of instax cameras for its feature of printing out photos at the site, to be given to family and friends right after taking the shot. There are growing number of occasions to use instax cameras, such as weddings and parties, as well as everyday scenes and self portraits. The bright and soft look of instax photos is also a factor for its popularity among teenage girls and women in their early 20s, who are unfamiliar with analog printing. An increase of sales is mainly observed in China, South Korea and other areas of East Asia.

While carrying on the simple design and easy usability of the existing instax mini 7S (hereinafter mini 7S), the new instax mini 8 is approximately 10% smaller than mini 7S in volume ratio. Framing for shooting has becoming easier with the introduction of a real image finder that captures a clear image even at the edges and with the improved visibility of the target mark that is positioned in the center of the finder.
In addition to the "High-key" mode, an aperture of another 2/3 stop up, is newly added to the shooting function. Photos with a bright and soft look, preferred by female users, can easily be shot just by manually adjusting the dial to "High-key" mode.

Instax mini 8 is available in the most number of colors available for an instax camera at five colors. Consumers can select from the basic white and black or from pastel pink, blue and yellow, which are popular among women.

Fujifilm will continue to offer outstanding photo communication tools to improve the lifestyles by further expanding the popular instax series of instant cameras.

Instax mini 8

Specifications of Instax mini 8

Film Fujifilm Instant Color Film "instax mini"
Film size 86mm x 54mm
Picture size 62mm x 46mm
Lens 2 components, 2 elements, f-60mm, 1:12.7
Viewfinder Real image finder, 0.37x, with target spot
Shooting range / focusing range 0.6m - ∞
Shutter release 1/60 sec.
Exposure control Manual switching system (LED indicator in exposure meter)
Film feeding out Automatic
Flash Constant firing flash (Automatic light adjustment)
Recycle time: 0.2 sec. To 6 sec. (when using new batteries)
Effective flash lamp range: 0.6 - 2.7m
Power supply Two LR6/AA-size 1.5V alkaline batteries
Capacity: 10 film packs (based on our company research)
Auto power off time 5 min.
Others Exposure counter (number of unexposed films), film pack confirmation window
Dimensions & weight 116mm x 118.3mm x 68.2mm / 307g
(without batteries, strap and film pack)
  • * Specifications are subject to change without notice.

For enquiries on information in this media release, contact:

Media Contact:
FUJIFILM Corporation
Corporate Public Relations Division
TEL: +81-3-6271-2000
Customer Contact:
Please contact your nearest Fujifilm office.
For information on Fujifilm subsidiaries and distributors, please access the following URL.
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