The premium compact digital cameras, the XF1 and X10, by Fujifilm Corporation (President: Shigehiro Nakajima) have been commended in the iF Product Design category of the iF Design Awards 2013. The iF Design Awards, which are organized by iF International Forum Design GmbH, were established in 1954 and are widely regarded as one of the most prestigious industrial design awards in the world.
The FUJIFILM XF1
The XF1 features F1.8 FUJINON 4x manual zoom lens operated simply by twisting the zoom ring and 2/3-inch EXR-CMOS. Meticulous attention to ease-of-use and the best choice of materials has resulted in a stylish, high-end design for the XF1. The aluminum body is both light and durable, while a synthetic leather covering reproduces the feel of genuine leather and ensures an improved grip. The XF1 comes in a choice of three appealing colors: black, red and brown.
The FUJIFILM X10
The X10 boasts a large 2/3 EXR CMOS sensor and a high-definition F2.0 wide-angle and F2.8 telephoto FUJINON 4x manual zoom lens that is characterised by its brightness and superb picture quality right up to the edge of the image. Featuring a bright optical zoom viewfinder with a wide viewing angle, the X10 allows users to enjoy the pleasure of photography via a traditional viewfinder, providing all the benefits and ease of composition that this brings.
Fujifilm will continue to pursue technological innovation in order to deliver new products and services that address user needs.