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Fujifilm Announces Price Increase of Photographic Papers

December 18, 2012

FUJIFILM Corporation (President: Shigehiro Nakajima) has announced that it will implement a world-wide price increase of its photographic papers, commencing from February, 2013.

To sustain its Photo Imaging business, Fujifilm has been undertaking intensive structural reforms for productivity improvement and cost reduction. However, due to the recent soaring costs of materials and on-going decrease of gross demands for photographic papers, the company has been forced to increase the prices of products as detailed below:

1. Applicable products:
Photographic papers
2. Description of price revision:
Anticipating an increase of at least double digit percent
3. Revision timing:
From February 2013 onward

Specific details regarding the timing of and the rate of price increase will be determined for individual markets in consideration of factors specific to the respective countries / markets.

For enquiries on information in this media release, contact:

Media Contact:
FUJIFILM Corporation
Corporate Public Relations Division
TEL: +81-3-6271-2000
Customer contact:
FUJIFILM Corporation
Customer Communication Center
TEL: +81-3-5786-1711
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