FUJIFILM Corporation (President: Shigehiro Nakajima) has renovated the photo gallery and restored pictures on display at the Shwedagon Pagoda, a historic Buddhist pagoda located in Yangon, the largest city and often regarded as the business capital of the Republic of the Union of Myanmar (hereinafter "Myanmar"). The renewal of the photo gallery was celebrated on March 13 in a ceremony attended by about 300 people with the presence of Minister of Social Welfare, Dr. Myint Thein and other Myanmar government officials.
Shwedagon Pagoda is a Buddhist pagoda in central Yangon, known as one of the most sacred sites for Buddhists in Myanmar. The site included a photo gallery, displaying precious photographic records of the pagoda, including pictures taken in the early 20th century. However, many years of exposure to hot and humid air caused discoloration and other signs of degradation to the photo exhibits. In this project, Fujifilm renewed the gallery and restored damaged photographs. Using proprietary technologies nurtured over a number of years, the company scanned deteriorated photos, repaired the discolored and damaged parts of the images, and produced premium-quality prints. The renovated gallery now features newly-taken pictures of the pagoda to join the restored images.
On the renewal of the gallery and restoration of photographs, FUJIFILM Holdings Corporation Chairman & CEO Shigetaka Komori commented, "It has been our absolute pleasure to be able to apply Fujifilm's technologies to the restoration of precious pictures of the Shwedagon Pagoda. Fujifilm will take this opportunity to further expand its business operations in Myanmar and contribute to the development of the country's industries and cultures."
Fujifilm has been actively conducting business in the Asia Pacific region from early on. FUJIFILM (Singapore) Pte Ltd (originally Fuji Photo Film (Singapore) Pte Ltd), established in 1983 as Fujifilm's first sales subsidiary in Asia, is marking its 30th anniversary this year. To further reinforce the business foundation in the fast-growing Southeast Asia, the company established subsidiaries in Thailand, Malaysia, and more recently, Vietnam and Indonesia in 2011 and the Philippines in 2012.
Since the 1970s, Fujifilm has marketed photographic products (e.g. color papers), printing products (e.g. PS plates) and medical products (e.g. X-ray films) in Myanmar. The company plans to strengthen its sales and technical service activities in the Myanmar market, which is set to make further growth.
Fujifilm is committed to maintaining and developing photographic cultures in various countries, and providing goods and services that perfectly meet diversifying market needs, so as to contribute to the improvement of quality of life.