Fujifilm launches instax mini 90 Neo Classic

—a stylish, high-end "instax" instant camera with improved image quality and a variety of photography modes

September 26, 2013

FUJIFILM Corporation (President: Shigehiro Nakajima) will launch a high-end model in the series of instax mini instant cameras that offer credit card-sized photo prints instantly. The new instax mini 90 Neo Classic has a premium, camera design with a full range of camera functions. The mini 90 stands apart from the previous "cute" image that instax had built up in the past and features a variety of shooting modes for various scenes and applications for users to enjoy.

The instax mini series enables users to write messages on high quality, credit card-sized photos immediately. The mini series has been popular among teenage girls and women in their early 20s. The new instax mini 90 Neo Classic targets not only women — previously the key target for instax — but now also men. Its premium, feature-rich camera design will attract camera enthusiasts who desire additional features and control over their picture taking. The instax mini 90 offers not just additional features but also improved picture taking quality. The camera detects the lighting conditions and automatically adjusts the flash and shutter speed to optimum settings.

The instax mini 90 Neo Classic offers a variety of shooting modes new for instax. These include the double exposure mode in which 2 images are produced on 1 film sheet by pressing the shutter twice. The bulb* mode keeps the shutter open (10 seconds at longest) allowing night views and light trails** to be clearly photographed. Using these shooting modes will enable users to produce artistic instax creations. There is also the macro mode which allows short-distance photography at the press of a button without attaching a closeup lens like previous instax models. A kids mode, is best suited for photographing kids, pets and other fast moving subjects due to a fast shutter speed. Finally, the party mode allows the subject and background to be photographed clearly even in dark rooms and settings. Other shooting modes and settings are available to help the user capture the perfect instax photo. The instax mini 90 Neo Classic offers even more photo opportunities than previous instax cameras to enjoy greater creativity.

Fujifilm will continue communicating the attractive features of instax cameras as well as the intrinsic values of instax photos in the different aspects of "taking, preserving, decorating and giving" by focusing especially on the multitude applications of an instant photo.

Main Features:

  1. 1. Stylish and premium body design
  2. 2. Automatically detects the brightness of the surrounding and adjusts the amount of flash and shutter speed to optimize photo quality
  3. 3. A variety of shooting functions:
    1. (1) Double exposure mode:
      2 images are produced on 1 film sheet by pressing the shutter twice
    2. (2) Bulb mode:
      The shutter remains open while the shutter button is depressed (10 seconds at longest), and a light trail can be photographed
    3. (3) Macro mode:
      Short-distance photography (30-60cm) is possible
    4. (4) Kids mode:
      Suitable for photographing kids, pets and other fast moving subjects due to a fast shutter speed
    5. (5) Party mode:
      The subject and background can be photographed brightly and clearly
    6. (6) Other:
      Landscape mode, Flash ON/OFF mode
  • * The shutter is open during the time the shutter button is depressed. This is used when taking a photo over a long period of time to expose k light onto the film in a very dark setting. When the subject moves during shooting, the movement appears as a blur or a trail.
  • ** Line of residual light that leaves a trail.

Specifications of instax mini 90 Neo Classic:

Film Fujifilm Instant Color Film "instax mini" (sold separately)
Film size 86mm x 54mm
Picture size 62mm x 46mm
Lens Move in / out type, 2 components, 2 elements, f=60mm, F=12.7
Viewfinder Real image finder, 0.37x, with target spot and parallax adjustment for macro mode
Focusing Motor-driven 3-range switching, 0.3m-∞
(macro mode: 0.3-0.6m, normal mode: 0.6-3.0m, landscape mode: 3.0m-∞)
Shutter release Programmed electronic shutter release, 1.8-1/400 sec. shutter speeds
(macro mode: aperture automatically fixed at F22, bulb mode: maximum 10 sec. shutter open time)
Exposure control Automatic, Lv5.0-15.5 (ISO800), lighten-darken control: ±2/3EV, +1EV
Film feeding out Automatic
Flash Automatic electronic flash (with brightness adjustment function) / forced firing mode (with brightness adjustment function) / flash off mode / red-eye reduction mode
LCD Exposure counter (number of remaining shots), Macro mode, Brightness control, Self timer, Flash ON/OFF, Mode button
(Party/Kids/Landscape/Double exposure/ Bulb)
Power supply NP-45A lithium-ion battery Charge Capacity: 10 film packs
(based on our test conditions)
Accompanying items Shoulder strap, warranty, Li-ion Battery, NP-45A, Battery Charger BC-45C
Dimensions & weight 113.4 x 91.9 x 57.2mm / 296g (excluding the battery, strap and film)
  • * Specifications are subject to change without notice.

For enquiries on information in this media release, contact:

Media Contact:
FUJIFILM Corporation
Corporate Communications Div.
TEL: +81-3-6271-2000
Customer Contact:
Please contact your nearest Fujifilm office.
For information on Fujifilm subsidiaries and distributors, please access the following URL.
http://www.fujifilm.com/worldwide/