FUJIFILM Corporation announces price increase of photographic films.

December 20, 2013

FUJIFILM Corporation has announced that it will implement a worldwide price increase for its photographic films. The price increases are substantial and it would be an increase of at least double digit, but will vary depending on products, markets and regions.

1. Products:
Photographic Film: Color Negative Film, Color Reversal Film, Black and White Film and Quick Snap.
2. Date of Price Increases: Effective from April 2014 onward
The demand for film products is continuously decreasing and the cost of production, such as raw materials, oil and energy, stays at a high level and cost increase associated with lower volumes becomes much serious. Under such circumstances, despite our effort to maintain the production cost, Fujifilm is unable to absorb these costs during the production process and is forced to pass on price increases.
To sustain its photo imaging business, Fujifilm has decided to increase the price of photographic films.

Fujifilm remains committed to photographic products despite its price change.

The new pricing structure will be applied to each market based on its individual conditions.

For enquiries on information in this media release, contact:

Customer Contact:
Please contact your nearest Fujifilm office
For information on Fujifilm subsidiaries and distributors, please access the following URL.
http://www.fujifilm.com/worldwide/