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Fujifilm, TMDU and Sao Paulo University Hospital sign a basic
agreement on the proliferation and promotion of the
Japanese-style diagnostic system for colorectal cancer in Brazil

Aug. 1, 2014

Fujifilm Corporation (President: Shigehiro Nakajima) has announced that it reached a basic agreement on July 31, 2014 with the Tokyo Medical and Dental University (President: Yasuyuki Yoshizawa; hereinafter "TMDU") and University Hospital of the Sao Paulo University (hereinafter Sao Paulo University Hospital) in the Federative Republic of Brazil on the proliferation and promotion* of the Japanese-style diagnostic system for colorectal cancer. The three parties will work in partnership to spread the system and develop human resources in Brazil.

In order to find colorectal cancer, the Japanese-style diagnostic system for colorectal cancer involves performing a fecal occult blood test and following it up with colonoscopy on those who have tested positive. This is a common test procedure for colorectal cancer in Japan. Japanese medical institutions have extensive experience and know-how accumulated on this method.
Fujifilm, TMDU and Sao Paulo University Hospital have reached a partnership agreement to jointly spread the Japanese-style diagnostic system for colorectal cancer and developing human resources. Fujifilm is to provide colonoscopes to the Sao Paulo University Hospital and other local medical institutions. TMDU will offer trainings at training centers to be set up at the Sao Paulo University Hospital and other institutions. The Japanese training geared for local doctors, is designed to boost the performance of early cancer diagnosis, and covers the use of magnifying endoscopy and special technologies for optical diagnostics.

The increase of cancer mortality rate has become a major issue in emerging countries. The number of colorectal cancer cases is particularly on the rise amidst an improving standard of living and the resulting changes in the diet. The trend is evident also in Brazil, a country of the largest population in the Central and South Americas, highlighting the urgent need to introduce a diagnostic program for early detection. In the given situation, Fujifilm, TMDU and Sao Paulo University Hospital began a collaborative study last year, with support from the Japanese Ministry of Economy, Trade and Industry, to conduct a feasibility study on the proliferation of the Japanese-style diagnostic system for colorectal cancer in Brazil, using Japan's excellent medical technologies, medical devices and materials including endoscopes and testing reagents. Following the confirmation of the validity of the Japanese-style diagnostic system for colorectal cancer, the three parties have forged an official partnership to further accelerate the system's proliferation and the development of human resources in Brazil.

Through the spread of the Japanese-style diagnostic system for colorectal cancer in Brazil, Fujifilm plans to enhance local diagnostic accuracy, thereby contributing to the early detection of colorectal cancer and the improvement of medical care in the country.

  • * Receiving assistance from the Ministry of Economy, Trade and Industry as one of the commissioned projects in the FY2013 supplementary budget for the research project concerning the overseas deployment of Japanese medical devices and services.

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