Direct Edge Media exceeds client's print quality expectations with Fujifilm Jet Press 720S

April 20, 2017
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Fujifilm announces the recent install of the Jet Press 720S (marketed as the J Press 720S inside North America) at Direct Edge Media, an Orange County, California-based full service print media provider, specializing in digital and large format, for well-known clients across the country.

“We did our due diligence with extensive industry research before we made our decision to move forward with Fujifilm's Jet Press 720S,” said Ryan Brueckner, CEO, Direct Edge Media.

“The Jet Press 720S has been a great addition to our offerings,” says Ryan Clark, President, Direct Edge Media. “We have a tremendous range of equipment, and the Jet Press 720S truly bridges the gap from our litho world.”

[Photo]Ryan Clark, left, President, and Ryan Brueckner, CEO, Direct Edge Media, with the Fujifilm Jet Press 720S, at their facility in Orange County, California, USA.

Ryan Clark, left, President, and Ryan Brueckner, CEO, Direct Edge Media, with the Fujifilm Jet Press 720S, at their facility in Orange County, California, USA.

When Brueckner visited Fujifilm's Chicago Technology Center for a personal demonstration of the Jet Press 720S, he ran many of his own files, to get an accurate understanding of this second generation press.

“We ran a number of challenging files, on various stocks. Honestly, I was blown away by the quality output,” said Brueckner. “There is nothing else like it on the market; this platform is second to none.”

With a 29.6-inch x 20.9 inch sheet and an output of 2,700 sheets per hour, Fujifilm's second generation sheetfed Jet Press 720S is an ideal solution for printers like Direct Edge who are looking for a product that features the quality and robustness of an offset press, and the versatility to handle even the shortest of press runs.
The bottom line at Direct Edge is experiencing positive growth, and Brueckner and Clark agree that pertaining to color, ‘there's nothing you can't do with the Jet Press 720S.’

“The color consistency, cross-overs, gray builds, overall quality and repeatability of output from the Jet Press 720S are just amazing. It aligns perfectly with the higher expectations of our clients,” says Brueckner.

Direct Edge recently ran a press sheet print sample on the Jet Press 720S for one of their clients. Upon seeing the outstanding quality output, the client immediately revised their entire concept, including increasing the size, so it could be produced entirely on the Jet Press 720S.

“We were not surprised when they radically changed their strategy and design,” said Brueckner. “With regard to their extensive cross-overs, we knew the Jet Press 720S could effectively and efficiently handle their short-run job.”

“On the Jet Press 720S, the first sheet to the last are perfect, always,” says Clark. “We are migrating more and more jobs from offset to the Jet Press 720S.”

“One of our clients within the fashion industry distributes small-runs of seasonal catalogs,” adds Clark. “These short run jobs are challenging to produce on traditional offset presses. With the Jet Press 720S we've been able to capitalize on these types of projects cost-effectively, and that's the sweet-spot for us.”

Continues Clark, “With its sheet size and quality, the Jet Press 720S does exactly what it's supposed to do while meeting all of our expectations. The text quality, even at two-point, is exceptional. The Jet Press 720S is an elite machine.”

Direct Edge has enjoyed a long-term relationship with Fujifilm, and their line-up of innovative solutions over the years includes the Uvistar Pro-8, the Uvistar Hybrid 320, Onset Q40i with white, and flatbeds from the ever-popular Acuity Series.

“We are a Fujifilm house,” says Brueckner. “We have a deeply-rooted partnership. With regard to Fujifilm being an industry leader within innovation and technology, it's definitely an organization we want to work with. There is not a company in this marketplace that can successfully support our range of offerings like Fujifilm can.”