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Fujifilm launches new premium compact digital camera “FUJIFILM XF10”

-A compact, lightweight body equipped with the same size sensor* as the X Series
-Positioning of buttons and dials enable easy operation for high quality image shooting
-Equipped with a wide angle 18.5mm FUJINON lens for a wide variety of uses, from snapshots to landscapes

July 19, 2018

FUJIFILM Corporation (President: Kenji Sukeno) will launch a premium compact digital camera “FUJIFILM XF10” (XF10) as the latest model in the X Series known for superior image quality with proprietary color reproduction technology. The camera will be launched on August 2018. XF10 features an approximately 280g** compact, lightweight body equipped with a large 24.2 megapixel APS-C sized sensor used in cameras such as the “FUJIFILM X-T100” (X-T100) mirrorless digital camera. XF10 enables high image quality shooting with comfortable operation.

[Photo]

The buttons and dials on XF10 have been positioned to enable easy operation. The rear LCD monitor features a touch panel that can be intuitively operated for simple, comfortable operation. Mounted with a wide angle FUJINON lens with a bright F2.8 maximum aperture and focal length of 18.5mm (35mm equivalent focal length: 28mm), the camera is best suited for shooting everyday snapshots and landscapes when traveling.
XF10 is Bluetooth®*** compatible and can be connected to smartphones and tablets at all times. Photographed images can be easily and instantaneously transferred automatically, and favorite photographs can be shared immediately through SNS. Also it enables shooting in the square format (aspect ratio 1:1) commonly used on Instagram*4 and others. A variety of photographic expression can be comfortably and easily enjoyed, such as newly equipped with “SQUARE MODE” that enables switching to square format by flicking the rear LCD monitor. Through enhanced photographic functions including 4K video recording, the camera is well suited not only for still photography, but also for shooting videos.

  • * APS-C sized sensor used in Fujifilm's cameras such as the “FUJIFILM X-T100” mirrorless digital camera.
  • ** Including the attached battery and memory card.
  • *** The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG Inc., and any use of such marks by FUJIFILM Corporation is under license.
  • *4 Instagram is a trademark or registered trademark of Instagram, Inc.

1. Main Features

(1) Compact, lightweight body equipped with a large APS-C sized sensor and proprietary color reproduction technology enabling high image quality

  • XF10 features an approximately 280g** compact, lightweight body equipped with a large 24.2 megapixel APS-C sized sensor used in such cameras as the X-T100. Enables extensive expression of tones gradients utilizing its wide dynamic range and highly detailed, sharp images through the high resolution unique to large sensors. Enjoy photography with high image quality in combination with Fujifilm's proprietary color reproduction technology.

(2) Positioning of buttons and dials to enable easy operation and touch panel LCD for simple, comfortable operation

  • Buttons and dials on XF10 have been positioned to enable easy operation. The rear LCD monitor features a touch panel that can be intuitively operated like smartphones and tablets for simple, comfortable operation.

(3) Equipped with a wide angle 18.5mm (35mm equivalent focal length: 28mm) FUJINON lens for a wide variety of scenes

  • Mounted with a wide angle FUJINON lens with a bright F2.8 maximum aperture and focal length of 18.5mm (35mm equivalent focal length: 28mm), the camera is best suited for shooting everyday snapshots and landscapes when traveling. The camera can also take close-ups up to 10cm from the tip of the lens, making it suitable for photographing food and accessories.
  • Through the use of the Digital Tele-Converter function, users can select focal lengths of 35mm or 50mm (35mm equivalent focal length), and enjoy shooting with various frames.

(4) Enhanced compatibility with SNS such as Instagram and a variety of photographic expressions

  • Through Bluetooth® low energy wireless communication, images can be easily and instantaneously transferred automatically to a device paired in advance through the “FUJIFILM Camera Remote” (free) application for smartphones and tablets. Favorite photographs can be shared immediately through SNS.
  • It enables shooting in the square format (aspect ratio 1:1) commonly used on Instagram*4 and other sites. Newly equipped with “SQUARE MODE” that enables switching to square format by flicking the rear LCD monitor. Also equipped with 11 variations of Fujifilm's unique Film Simulation Modes and 19 variations of Advanced Filters including the newly added “Rich & Fine” and “Monochrome [NIR]” for a wide variety of photographic expression.
[Photo]SQUARE MODE
[Photo]Advanced Filter “Rich & Fine”
[Photo]Advanced Filter “Monochrome [NIR]”

(5) Equipped with enhanced video recording functions enabling creative expression such as 4K video recording

  • The camera is equipped with various video recording functions in addition to 4K video recording. The Multi Focus Mode creates a clear, sharp image over a wide range by automatically synthesizing consecutively shot images while changing the area of focus with 4K resolution. The 4K Burst function enables you to capture high quality images of definitive moments through the high-speed consecutive shooting of 15 shots per second*5. The camera is also equipped with the High-Speed HD Video function that enables smooth videos even when playing fast-moving subjects in slow motion. Enhanced video recording functions enable creative expression.
  • *5 When using a card with UHS Speed Class 3 or higher.

2. Specifications

Model Name FUJIFILM XF10
Number of effective pixels 24.2 million pixels
Image sensor 23.5mm×15.7mm(APS-C) CMOS with primary color filter
Storage media SD Card (-2GB) / SDHC Card (-32GB) / SDXC Card (-256GB) UHS-I*6
Lens FUJINON single focal length lens
f=18.5mm(35mm format equivalent : 28mm)
F2.8
5 groups 7 lenses (2 aspherical glass molded lens included)
Aperture F2.8 - F16 1/3EV step (controlled with 9-blade aperture diaphragm)
Focus distance Approx. 10cm - Infinity / 3.9in. - Infinity
Sensitivity     Standard Output Sensitivity : AUTO1 / AUTO2 / AUTO3(up to ISO6400) / ISO200 to 12800(1/3 step)
Extended output sensitivity : ISO100 / 25600 / 51200
Continuous shooting Approx. 6.0 fps (JPEG : max. approx. 13 frames)
Approx. 3.0 fps (JPEG : max. approx. 13 frames)
* Use a card with UHS Speed Class 1.
* Speed of continuous shooting depends on shooting environment and shooting frames.
Movie recording 4K 3840 x 2160 15P, Continuous recording : up to approx. 30 min.
Full HD 1920 x 1080 59.94p / 50p / 24p / 23.98p, Continuous recording : up to approx. 30 min.
HD 1280 x 720 59.94p / 50p / 24p / 23.98p, Continuous recording : up to approx. 30 min.
High Speed Movie 1280x720 1.6x / 2x / 3.3x / 4x, Continuous recording : up to approx. 7 min.
* For 4K movie recording, use a card with UHS Speed Class 3 or higher
* Although movie recording will continue without interruption when the file size reaches 4 GB, subsequent footage will be recorded to a separate file which must be viewed separately.
Digital Tele-Converter 28mm*(Normal),35mm*,50mm* *35mm format equivalent
Power supply NP-95 Li-ion battery (included)
Dimensions 112.5 (W) mm x 64.4 (H) mm x 41.0 (D) mm / 4.4 in.(W) x 2.5 in. (H) x 1.6 in. (D)
(Minimum depth: 25.9 mm/ 1.0 in.)
Weight Approx. 278.9g / 9.8 oz. (including battery and memory card)
Approx. 241.2g / 8.5 oz. (excluding accessories, battery and memory card)
Battery life for still images*7 NP-95 Li-ion battery (included)
Battery life for still images
Approx. 330frams
Accessories included NP-95 Li-ion battery
AC power adapter
Plug Adapter
USB cable
Hand strap
Lens cap
Owner's manual
  • *6 Please see the Fujifilm website (http://www.fujifilm.com/support/digital_cameras/compatibility/card/x/) to check memory card compatibility.
  • *7 Measured according to the CIPA standards, using the included battery and an SD memory card as the recording media. The number of frames that can be taken per charge and battery life varies depending on a battery's charge capacity. This figure is not a guarantee of the battery's life or number of frames that can be taken. At low temperatures, the number of frames per charge and battery life decreases.

Product Images

For inquiries on information in this media release, contact:

Media Contact:
Corporate Communication Division
TEL :+81-3-6271-2000
Customer Contact:
FUJIFILM :
Please contact your nearest Fujifilm office.
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http://www.fujifilm.com/worldwide/