At Photokina 2008, the twin pillars of Fujifilms exhibition will be the Digital Camera and Print at Retail areas. At the Digital Camera Area, an exhibition of the highly-acclaimed FinePix series in line with the tagline “FinePix. More than you imagined,” will be held. The Print at Retail Area will display Fujifilms extensive range of in-store print services with a particular emphasis on the Photobook service.