Vol. 9: Super Intelligent Flash (EXR AUTO [Macro Mode])

Flash may be the secret for shooting successful culinary photos
Tips to shoot exquisite food creations just like a pro!

Artistically decorated dishes with vivid colors are a sure-to-catch moment before indulging yourself. However, the excitement of viewing the picture quickly turns into disappointment as the dish appears washed out with flash and doesn't look too appetizing…

But don't turn yourself down by thinking this may be a lack of your own photo shooting skills. If the dish in the photo appears not too great, the cause may not be the technique, but the amount of light exposure. Especially when shooting dishes, the distance between the camera and the subject is quite close, thus regular flash exposure may be too strong causing color washouts.

In cases like this, the FinePix's Super Intelligent Flash may be your answer. Set the mode dial to EXR AUTO and the identifier will pick up the scene and set it to “Macro” mode as it adjusts focus up close, delivering magnified results. Working in tandem with the scene identifier would be exposure of flash. In dimmed lighted restaurants or rooms darkly lit, the EXR AUTO automatically optimizes the flash output and resolution perfectly, generating softness and preventing washouts of colors of the artistic dish, making the shoot just as your eyes see it.

Capture your cherishing moment with a scrumptious dish when dining out at your favorite party.

Creates color washouts when strong flash is applied
Flash emitted is minimal, preserving the original colors of the dish vividly

Optimal flash sensitivity in any scene with the EXR AUTO!

When selecting “EXR AUTO”
Sample Images from FinePix F70EXR

Any scene comes out great through setting the dial to EXR AUTO!

Notes
Step navigation for Features