FinePix S Series

FinePix HS25EXR / HS28EXR

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Feature 1Powerful 30x Optical Zoom and
60x Intelligent Digital Zoom

Optimal image quality through Fujifilm's unrelenting supportive functions with Fujinon Lens powerful 30x zoom. Delivers high-speed shooting with brilliant image quality even when photographing up-close.

24-720mm Fujinon 30x Optical Zoom and Super Macro Mode

The bright, high-precision Fujinon lens boasts a maximum aperture of f/2.8 and an optical zoom range from wide-angle 24mm to 30x telephoto, while a remarkable 1cm Super Macro Mode opens up creative opportunities right under your eyes. Producing exceptional resolution across the image plane, from the center to the edges, this lens also delivers brilliant Fujinon optical quality across the entire zoom range.

Manual barrel zoom

The wide-angle 24mm to 30x telephoto optical zoom range is controlled by twisting the lens barrel, giving you speedy, intuitive control over magnification power.

1cm Super Macro

Wide Angle(24mm*1)

15x Optical Zoom(360mm*1)

30x Optical Zoom(720mm*1)

60x Intelligent Digital Zoom

Controlled by the convenient Function (Fn) button, the Intelligent Digital Zoom offers an astonishing 60x magnification power, the equivalent of a 1440mm*2 focal length. In addition to magnifying the image, the EXR sensor intelligently minimizes noise in flat areas and sharpens and enhances contrast in edge areas and to create natural clarity and crispness even at super-telephoto magnification. Intelligent Digital Zoom also functions in EXR AUTO mode, to guarantee you exceptional shots with minimal effort.

  • *1 Equivalent on 35mm camera
  • *2 Equivalent to angle of view on 35mm camera
(Left) 30x Optical Zoom(720mm*1) (Right) 60x Intelligent Digital Zoom(1440mm*2)
  • 30x Optical Zoom(720mm*1)
  • 60x Intelligent Digital Zoom(1440mm*2)

1cm Super Macro

At a distance of just 1cm, macro photography using the FinePix HS25EXR allows you to capture all the exquisite detail of your subject from really close up.

Fujinon Lens

11-groups / 15-elements Configuration

Incorporating 15 elements in 11 groups, including 3 aspherical and one ED lens, all elements in the high-quality Fujinon 30x zoom lens have been treated with Super EBC (Electron Beam Coating) to reduce ghosting, flare, and purple fringe. This high-performance lens produces outstanding resolution with very little color blurring or distortion, resulting in images with superb clarity and color fidelity.

  1. 1. ED lens
  2. 2. Aspherical lens
3 Aspherical Lenses - For Rich Resolution and a Compact Form -

By using 3 high-performance aspherical lenses, the FinePix HS25EXR delivers sharp image quality with rich resolution. These lenses also contribute to a more compact overall lens configuration.

  1. 1. Focal Plane
(Left) Spherical Lens (Right) Aspherical Lens
  • Spherical Lens
  • Aspherical Lens
ED Lens - Removing All Color Fringing Even at High Magnification -

One ED lens has been employed for their low dispersion and effective reduction of chromatic aberrations. By preventing color fringing and reducing contrast, the FinePix HS25EXR lens captures images with superb accuracy across the zoom range from wide angle to telephoto.

Super EBC - Aiming for High Quality Images -

All the lens elements used in the FinePix HS25EXR have been treated with multilayer Super EBC (Electron Beam Coating), the same process used for Fujinon broadcasting video lenses and large-format camera lenses acclaimed by professionals. Reducing ghosting and lens flare, the treatment promises clear image quality.

Image Stabilization (CMOS Shift + High ISO)

Long telephoto shots usually suffer from camera shake and subject movement which can ruin photos by producing blurred results. The FinePix HS25EXR's highly effective CMOS-shift and high ISO image stabilization ensures that your shots stay extra-crisp and clear, even at the full 30x zoom.

Advanced Anti Blur

In EXR AUTO mode, Advanced Anti Blur selects optimum sensitivity and harnesses responsiveness of the BSI EXR CMOS sensor, using Multi Frame technology to layer four consecutive frames shot at high speed into a single, sharp, blur-free image with remarkably low noise, even at telephoto zoom settings.

Electronic Viewfinder with Eye Sensor

Put your eye to the EVF and Eye Sensor automatically switches display from the LCD to the highly responsive viewfinder.


  • * Sample photos are simulated images.