X Series

FUJIFILM X100SNew

Feature 2The Joy of Photography

—Take Your Passion for Photography to the Next Level

Since the age of film photography, the history of FUJIFILM has paralleled the path of the professional photographer. Our story is the endless pursuit of unparalleled photographic expression, and the X series was born. What is the meaning of a camera or photos in your life? Now you can hold the answer to explore the depths these questions. FUJIFILM X. It is the promise of unprecedented photographic pleasure.

Pursuit of Image Quality
—Commitment to Uncompromising Image Quality—

The high-quality FUJINON lens, the larger sensor, and the processor - each device is the product of our commitment to uncompromising quality in every detail. Each exploits the full potential of the other, achieving an optimum balance that enhances their total performance. This is the FUJIFILM way — a development approach that has produced breakthrough after breakthrough in image quality. FUJIFILM X. It is the promise of ultimate image quality.

Exploration of New Angles on Photography
—Subject Through the Viewfinder—

Experience photography with the viewfinder that incorporates the cutting edge of FUJIFILM technology! Through the viewfinder, your eye finds the freedom to compose your shot in a wide field of view and the luxury of a bright, clear view of the scene. Here is the pleasure of focusing on your subject, and the endless fascination of exploring the scene from every angle. FUJIFILM X Series. It is the promise of discovery of a new world through the viewfinder.

Quality & Operability
—The Joy of Sharing Every Moment with Your Camera—

The tactile pleasure whenever you hold it and operate the controls. The delight of its styling with a timeless attraction. Your growing attachment to this instrument every time you venture out together. These are qualities that cannot be measured, and the difference is the passion and experience of FUJIFILM. FUJIFILM X. It is the promise of a camera that transcends the definition of a photographic instrument and opens your senses to a world of possibilities.

Note

  • · Sample photos are simulated images.