FUJIFILM Brazil launched the ETERNA Vivid 500 on January 27 in the presence of an audience of approx. 40 directors of photography (DOPs), film industry press members, and several important figures in the South American film world, including Nicolas Rubinstein, Fujifilm film distributor in Argentina (Ultravision) and the entire board of ABC (Association of Brazilian Cinematographers).
The launch was held at Cinecolor, the largest Brazilian lab for motion picture films in Sao Paulo, and the event was opened by Yasutomo Maeda, President of FUJIFILM Brazil, who emphasized the firm commitment of Fujifilm toward the motion picture business and made reference to Fujifilm's recent winning of an Academy Award in the Scientific and Engineering category for ETERNA-RDI, a digital intermediate film.
After a tour of Cinecolor's facilities, the participants attended a technical presentation by Mike Mimaki (FUJIFILM North America Corporation), who shared his experiences and information on the Brazilian market, and answered several questions concerning the new ETERNA Vivid 500 and the new market tendencies of motion picture films in the USA.
The main event of the evening was the projection of the Vivid 500. As demo films were shown with Portuguese subtitles (printed by laser directly on to the copy) the entire audience was able to fully understand the detailed opinions of three DOPs who had tested the film. This was highly appreciated and served as a further stimulus to the participants to use the new ETERNA Vivid 500.
After the screening the guests enjoyed cocktails, and Fujifilm's team was able to confirm the positive reception for the new film and strong expectations for Fujifilm's commitment to the Brazilian market.
After the resounding success of the event in Sao Paulo, FUJIFILM Brazil has decided that a similar event should be held in Rio de Janeiro. The Rio event has already been scheduled for March, immediately after the Rio Carnival, and will be held with the cooperation of Labocine, the largest photo laboratory in the city.