The Fujifilm team was delighted to be again present at the world-renowned Cannes International Film Festival, held May 12 to 23, 2010. FUJIFILM France S.A.S. (FFF) in cooperation with FUJIFILM Corporation (FF), FUJIFILM North America Corporation (FNAC) and Fujifilm European companies, including FUJIFILM UK Ltd., FUJIFILM España S.A., FUJIFILM ITALIA S.r.L. (FFIT), and FUJIFILM Europe GmbH, once again created the Fujifilm Terrace at the Hotel Martinez near the famous Cannes Palace. This fantastic terrace has become a major attraction for cinema professionals in less than two years, easily recognized by the two giant Fujifilm logos sparkling on the Croisette of the hotel at the front of the Palace.
Over the course of the 12-day festival, the Fujifilm team organized daily events for cinema professionals attending Cannes. This year's flagship events included the U.K./North America Party, which took place at the terrace on the evening of May 15, and the Cinecitta Party organized by FFIT on the following day. The more than 150 VIPs invited each evening enjoyed watching the sun set over Cannes Bay from the impressive terrace.
Once again, FFF highlighted its Director's Fortnight partnership as a major film competition in parallel with the main festival. This year's competition included a presentation of Un poison violent, the first French film completely shot in Fujifilm's ETERNA Vivid 500 motion picture film stock, providing a major opportunity to demonstrate the superiority of this medium.
To further strengthen relationships with our main partners, FFF organized several cocktail parties for professional cinema institutions, including Syndicat des Producteurs Independents (SPI); Canal+, a French premium pay TV channel; Association Française des Directeurs de la Photographie Cinématographique (AFC), the famed French Director of Photography (DOP) association; and Commission Supérieur Technique de l'Image et du Son (CST).
Buoyed by the resounding success of photo shoots at the previous two festivals, Fujifilm again set up a photo studio in Cannes. This year, however, the studio occupied the top of the terrace to take full advantage of the breathtaking view of Cannes Bay and to give visitors a real photo souvenir of the 63rd Cannes Festival. The photos selected were also featured for the public in Le Film Français, a special daily for Cannes.
The Cannes Jury Prize was awarded to Un homme qui crie, a film shot using Fujifilm stock and by director Mahamat-Saleh Haroun with famed French DOP Laurent Brunet.
Given the many connections and positive global image achieved at the event, Cannes 2010 was a major success for Fujifilm toward further expanding its market presence and effectively promoting its motion picture films. FFF was genuinely honored to organize the events for FF and looks forward to next year's festival.