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Argentina
News Release

April 13, 2021

Ultra-short throw projector “FUJIFILM PROJECTOR Z8000” wins the highest-ranked “Best of the Best Award”

-Fujifilm sets its highest record with 29 products winning the internationally prestigious Red Dot Design Award
-In recognition of beautiful appearance and design to achieve outstanding functionality and performance in products of various business fields

TOKYO, April 13, 2021 – FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce that 29 of its products in various business fields including the “instax” series of instant cameras and the “X” and “GFX” series of digital cameras, have been awarded the “Red Dot Design Award: Product Design 2021,” a product design award program organized by Design Zentrum Nordrhein Westfalen based in Essen, Germany. Of the products that have received the honor, the ultra-short throw projector “FUJIFILM PROJECTOR Z8000” has received the program's highest-ranked “Best of the Best Award.”

Fujifilm sets its highest record with 29 products winning the prestigious program in recognition of not only the products’ beautiful appearance but also their design that achieves outstanding functionality and performance.

The Red Dot Design Award is an international design award program launched in 1955. The award is extended to products with excellence in design innovation, functionality, ergonomics, ecological compatibility and durability. It is one of the world's three most prestigious design awards, alongside Germany's “iF design award” and the United States' “the International Design Excellence Awards (IDEA)”. This time, there were around 7,800 entries from around the world to be judged by internationally-renowned design experts.

In developing all of its products and services, Fujifilm not only pursues product functionality and performance, but also engages in design development that leverages superior functionality and performance. Fujifilm will continue to work on creating design that not only has beautiful appearance but also reflects commitment to offering portability and operability for ease of use and comfort, thereby creating new product values.

[logo]reddot winner 2021 best of best
[logo]reddot winner 2021

Red Dot Design Award 2021 winning products (24 products excluding five products that have not been released)

② Instant camera “instax mini7+” (overseas model)
[image]Instant camera “instax mini7+”
③ Instant camera “instax mini 11”
[image]Instant camera “instax mini 11”
④ Instant camera “instax SQUARE SQ1” 
[image]Instant camera “instax SQUARE SQ1” 
⑤ Mirrorless digital camera “FUJIFILM GFX100S”
[image]Mirrorless digital camera “FUJIFILM GFX100S”
⑥ Mirrorless digital camera “FUJIFILM X-T4”
[image]Mirrorless digital camera “FUJIFILM X-T4”
⑦ Mirrorless digital camera “FUJIFILM X-E4”
[image]Mirrorless digital camera “FUJIFILM X-E4”
⑧ Mirrorless digital camera “FUJIFILM X-S10”
[image]Mirrorless digital camera “FUJIFILM X-S10”
⑨ Digital camera “FUJIFILM X100V”
[image]Digital camera “FUJIFILM X100V”
⑩ Interchangeable lens for X series digital cameras “FUJINON Lens XF50mmF1.0 R WR”
[image]Interchangeable lens for X series digital cameras “FUJINON Lens XF50mmF1.0 R WR”
⑪ Interchangeable lens for X series digital cameras “FUJINON Lens XF10-24mmF4 R OIS WR”
[image]Interchangeable lens for X series digital cameras “FUJINON Lens XF10-24mmF4 R OIS WR”
⑫ Interchangeable lens for GFX series digital cameras “FUJINON Lens GF30mmF3.5 R WR”
[image]Interchangeable lens for GFX series digital cameras “FUJINON Lens GF30mmF3.5 R WR”
⑬ Interchangeable lens for GFX series digital cameras “FUJINON Lens GF100-200mmF5.6 R LM OIS WR”
[image]Interchangeable lens for GFX series digital cameras “FUJINON Lens GF100-200mmF5.6 R LM OIS WR”
⑭ 4K-compatible broadcast zoom lens “FUJINON UA107×8.4BESM AF”
[image]4K-compatible broadcast zoom lens “FUJINON UA107×8.4BESM AF”
⑮ 4K-compatible broadcast zoom lens “FUJINON UA24×7.8BERD S6B”
[image]4K-compatible broadcast zoom lens “FUJINON UA24×7.8BERD S6B”
⑯ 8K-compatible broadcast zoom lens “FUJINON HP66×15.2-ESM”
[image]8K-compatible broadcast zoom lens “FUJINON HP66×15.2-ESM”
⑰ 8K-compatible broadcast zoom lens “FUJINON HP12×7.6ERD-S9”
[image]8K-compatible broadcast zoom lens “FUJINON HP12×7.6ERD-S9”
⑱ Zoom lens for cinema cameras “FUJINON Premista19-45mmT2.9”
[image]Zoom lens for cinema cameras “FUJINON Premista19-45mmT2.9”
⑲ Binoculars “FUJINON HYPER-CLARITY HC8×42/10×42”
[image]Binoculars “FUJINON HYPER-CLARITY HC8×42/10×42”
⑳ “Expansion Unit EX-1” for endoscopy
[image]“Expansion Unit EX-1” for endoscopy
㉑ Automated clinical chemistry analyzer ”DRI-CHEM NX600"
[image]Automated clinical chemistry analyzer ”DRI-CHEM NX600"
㉒ Endoscope droplet-shielding mouthpiece “Mouthpiece B1”
[image]Endoscope droplet-shielding mouthpiece “Mouthpiece B1”
㉓ Inkjet solution “UVIQUE”
[image]Inkjet solution “UVIQUE”
㉔ Magnetic tape storage media “FUJIFILM LTO Ultrium8 data cartridge”
[image]Magnetic tape storage media “FUJIFILM LTO Ultrium8 data cartridge”

Contact

Media Contact

FUJIFILM Holdings Corporation
Corporate Communications Division

Customer Contact

Please contact your nearest Fujifilm office.
For information on Fujifilm subsidiaries and distributors, please access the following URL.
http://www.fujifilm.com/worldwide/

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