April 7, 2021

Fujifilm launches the “timeless” instax mini 40

New analog instant camera with classic design to complement the instax line-up.

FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the launch of its new instax mini 40 instant camera. Alongside today’s debut of instax mini 40, Fujifilm is also launching a new mini film variety, “Contact Sheet”, which mimics the look of a classic film contact sheet and adds a new twist to the popular instax mini film series.

With its classic, chic styling, the new instax mini 40 is for anyone who loves to take and share photos.” said Toshi lida, President, FUJIFILM Europe. “Designed to be easily portable, instax mini 40 is finished with a high-quality texture that comfortably fits in one hand. The lustrous black camera body is accented with silver touches, resulting in a sophisticated, timeless look, synonymous with Fujifilm’s iconic approach to camera design.

  • Automatic Exposure function for better pictures any time of the day
    The Automatic Exposure function automatically senses the level of ambient light when the shutter button is pressed, and optimizes the shutter speed and flash output according to the scene. It allows even beginner instax users to take photos that are automatically exposed properly regardless of interior or exterior conditions, producing high-quality photo prints on-the-spot.
  • Selfie Mode for quicker and easier selfies
    Users can activate the Selfie Mode, perfect for taking selfies and close-up shots, by simply pulling out the front-end edge of the lens after powering the camera on. This makes it easier than ever before to take selfies and close-up pictures.

instax mini 40 joins a fun and versatile lineup of instax instant cameras and smartphone printers. Fujifilm’s instax mini 40 instant camera will be available at a suggested retail price of €99.99 and is available for purchase from  21st April 2021. For more information about instax mini 40, visit www.instax.com/mini40

“Contact Sheet” instant mini film

Also accompanying the launch of instax mini 40 is “Contact Sheet” instant mini film. In a homage to classic film photography, “Contact Sheet” simulates the look of a photographer’s contact sheet when processed film strips are ‘contact’ printed. As with all instax film, “Contact Sheet” will be available with 10 exposures per cartridge.

instax “Contact Sheet” mini film will have a suggested retail price of €9,99 and will also be available from 21st April 2021.

Product Specs | instax mini 40

FUJIFILM instax mini instant film (sold separately)


2 components, 2 elements, f = 60 mm, 1:12.7


Real Image finder, 0.37x, with target spot

Shooting Range

Selfie Mode (0.3 m - 0.5 m)

Shutter Release

Programmed electronic shutter release, 1/2 to - 1/250 sec. Slow synchro for low light

Exposure Control

Automatic;: Lv 5.0 - 14.5, (ISO 800)

Film Ejection


Film Developing Time

Approximately 90 seconds (Varies depending on the ambient temperature)


Constant firing flash (automatic light adjustment), Charging time: 6.5 sec or less (when using new batteries), Effective flash range: 0.3 - 2.7m

Auto Power off time

After 5 minutes

Power Supply

Two AA-size alkaline batteries (LR6)
Capacity: Approximately 10 instax mini film packs of 10 exposures each


Includes film counter and film pack confirmation window

Dimensions & Weight

104 mm x 121 mm x 65 mm. 330g. (without batteries, strap, and film pack)

Product Specs | mini format film CONTACT SHEET
Screen Size

62mm×46mm (L x W)

Film Size

86mm×54mm (L x W)