Brazil

Fujifilm expands the X Series line portfolio with X100V camera

February 4, 2020

Global launch happens this Tuesday (4) and the camera arrives in Brazil in  April

World leader in image and information,   Fujifilm Corporation  announces the  worldwide  launch of the X100V camera,  the latest model in its  iconic line of  X100 premium  digital compact  cameras.

The  fifth generation of the  series, the X100V,  is a significant improvement over previous models. Among the advances  are the  newly  designed 23mmF2  lens  with an  enhanced hybrid display,  and new tilting rear LCD monitor,  in addition to  a variety of other updates.

Using the  state-of-the-art X-TransTM CMOS 4,  sensor, which reduces  noise and false colors  and  the X100V  X-Processor 4 , photography professionals  and  lovers  gain  an easy-to-use  and at the same time extremely  sophisticated tool,  capable of providing  high image quality  in  photos and videos. The projected arrival in the Brazilian market is for the beginning of April 2020.

A design-focused approach to an image-focused mind

The timeless body of the X100V has upper and lower plates with unique  aluminum parts, which result in a classic and refined  design  with regular edges. Finished with a beautiful anodized and satin aluminum cover, it also has improvements in camera grip, ISO button, and lens cylinder  - making  it more comfortable to hold and operate.

Climate resistance appears for the first time in the X100 Series when the optional AR-X100 adapter ring and the PRF-49 protection filter are attached to the X100V's new lens. In addition, it has a new touch screen LCD with double inclination, a novelty to the series, offering intuitive touch controls, and offering even more possibilities for photography lovers to frame and create images.

A new lens to get the best out of every image

The X100V arrives with a new lens, the 23mmF2.0, to ensure that every detail of the X-TransTM CMOS 4 Sensor is resolved effectively. Enhanced for better resolution and low distortion, this lens is a significant step compared to those used in previous X100 Series cameras, but it keeps the same size and the possibility to attach the WCL/TCL conversion lenses, while maintaining its internal filter 4-Stop ND.

At the heart of the X100V there is  the combination of the  latest generation X-TransTM CMOS 4  sensor and the X-Processor 4. The 26.1MP sensor uses a backlit design to  maximize quality and dynamic range, while its matrix of unique color  filters controls noise and false colors without the need for an optical  filter. The high image capacity is supplemented by the quad-core X-Processor 4 . This powerful sensor and processor combination not only ensures images are processed quickly, but, thanks to a new algorithm, it increases AF performance at -5EV luminance.

See the world differently

The  X100V's highly improved hybrid viewfinder  makes it quick and easy to  choose between the 0.52x optical  magnification (OVF) viewfinder or the 3.69M dot OLED viewfinder for taking your images. Allowing 95% frame coverage, the OVF provides effective correction frame lines for an uninterrupted view of the world as it  is, while the camera's EVF delivers a real-time representation of the image as it is  being made. The Electronic Telemetry (ERF) function can be selected to show a small EVF in the lower right corner of the OVF.

More than just a  photographic camera

The X100V offers the ability to record 4K videos at up to 30 frames per second or capture 120 frames per second in 1080p to create super slow motion effects. Filmmakers who need extreme color fidelity can record 10-bit, 4:2:2 colors externally via the HDMI port and leverage Fujifilm's advanced color reproduction technology to apply Film Simulations, such as ETERNA, to their recordings. In addition, they can also incorporate numerous recording functions, such as “Monochromatic color ” and “Color Chrome Effect” to extend your creative visions directly to the recorded  content.

Optional accessories

In addition to all the quality of the equipment, the X100V has accessories such as wide conversion lens (WCL-X100 II) and teleconversion lens (TCL-X100 II) to extend the focal length of 23mm fixed to an equivalent of 28mm (0.8x) or 50mm (1.4x) in a 35mm format system.

About Fujifilm Brasil

FUJIFILM do Brasil Ltda, A subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions. The Imaging Division offers photographic products and services to customers and companies, such as photo paper, digital printing equipment , including maintenance and service, instant films and cameras. The Electronic Imaging Division, through its digital cameras and an extensive line of lenses, makes you fall in love with photography again. The  Medical Division  is  a provider of diagnostic imaging products and solutions to meet the needs of  health services. The solutions range from digital X-ray equipment, Synapse®  (PACS brand), biochemical analyzer to advanced digital  mammography systems. Fujifilm has products that are ideal for any imaging environment. The  Graphic Systems Division offers products and  services  to the  commercial and publishing graphic industry, packaging and large format digital printing. Optical  Division  offers lenses for TV, Cinema and broadcast production. The New Business Development Division operates with sales operations of data recording media and has consolidated itself as a world leader in the manufacture of data storage tape, in addition to offering solutions for the industry such as Prescale, a pressure measurement film widely used in the automobile industry and filters used in the manufacture of beers and wines. 

FUJIFILM Holdings Corporation, Tokyo, Japan, offers constant innovation and cutting-edge technology in all its products, for a broad range of industries, including: health care through hospital, pharmaceutical and cosmetic systems; graphic systems; high functional materials, such as materials for flat screen displays, optical devices, such as lenses for the television and cinematographic sectors; generation of digital images and document creation. All of these resources are guaranteed by a vast portfolio of  technologies in these  areas of  chemistry, mechanics,  optics, electronics, software and processes. At the close of the fiscal year on March 31, 2019, the company presented global  turnover results in the order of $ 22 billion, with an  exchange rate of 111 yen to the dollar.  Fujifilm  is  committed to maintaining the environment and good corporate practices. In 2019, it won the Good Design Awards 2019, organized by the Japan Institute of Design Promotion in Tokyo, Japan, with 32 products from lines such as instax mini Link and mini  LiPlay.