Brazil

Fujifilm introduces new portfolio of cameras and lenses

February 11, 2020

The world leader in image and information,  Fujifilm  expands  its  portfolio   of  cameras and  lenses  for the X Series. The Brazilian market  may  offer  brand new  professional equipment  already  in the first half of 2020.

X-100V  with hybrid display

In the  premium compact digital camera line,  Fujifilm   introduces the  X-100V,  successor to the X100F. Enhanced to improve  resolution and reduce distortion, the X-100 maintains the overall size and compatibility of its predecessor with WCL/TCL conversion lenses. The  new high performance 23mm F2 lens on the camera body, designed specifically for this model, using two  aspherical lens elements, to offer sharpness in high resolution and high contrast, in addition to the  hybrid monitor , allows the photographer  a quick and easy choice between the optical viewfinder. 0.52x magnification (OVF) or the 3.69M OLED electronic viewfinder. The camera also has an articulated LCD screen on the rear, offering a more intuitive touch control with better framing for image production. Ideal for producing photos and movies in 4k, with up to  30 frames per second, it also allows  you to capture 120 frames per second at 1080p  and  slow  motion  effects. The imaging capability is complemented by the X-Processor 4 and the X-Trans 4 back-lit sensor. This powerful CPU not only ensures that images are processed quickly  and smoothly, but, thanks to the new  algorithm , enhances  AF performance with -5EV luminance.

Stability with the  XC 35mm lens

With the new professional  XC 35mm  lens, the professional  gains  one more option to increase your portfolio. It has two spherical lenses, in addition  to elements in six groups that allow  high-resolution performance from end to end,  from the center to the corners of the frame,  and  stepper motor  -  used to activate the focus elements quickly and accurately. The operation of the autofocus is quick and silent thanks to the use of an internal system with precise electrical pulses. Compatible with any body of the X series, it is  a great option for photographers  who work in the most diverse areas.

 GFX 45-100mm F4 R LM OIS WR lens

The GF lenses , for the  Fujifilm  GFX medium format system,  have their portfolio expanded  with  the GFX 45-100 mm F4. The new lens combines robustness with high performance optics to capture versatile and creative images of nature, landscapes or portraits.  With 11 seals to ensure  resistance to dust  and weather, it is a compact and lightweight lens. With powerful image stabilization in  five stops, allowing images to be taken with the camera in hand and  a high-speed autofocus engine,  this  lens is perfect  for creating images in challenging and unpredictable situations.

About  Fujifilm  Brazil

FUJIFILM do Brasil Ltda, A subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions. The Imaging Division offers photographic products and services to customers and companies, such as photo paper, digital printing equipment , including maintenance and service, films and instant cameras. The Electronic Imaging Division, through its digital cameras and an extensive line of lenses, makes you fall in love with photography again. The Medical Division is a provider of diagnostic imaging products and solutions to meet the needs of healthcare services. The solutions range from digital X-ray equipment,  Synapse® (PACS brand), biochemical analyzer to advanced digital  mammography systems.  Fujifilm  has products that are ideal for any imaging environment. The Graphics Systems Division offers products and services to the commercial and publishing printing industry, packaging and large format digital printing.  The Optics Division offers lenses for TV, Cinema and broadcast production. The New Business Development Division operates with sales operations of data recording media and has consolidated itself as a world leader in the manufacture of data storage tape, in addition to offering solutions for the industry such as Prescale, a pressure measurement film widely used in the automobile industry and filters used in the manufacture of beers and wines.

FUJIFILM Holdings Corporation, Tokyo, Japan, offers constant innovation and cutting-edge technology in all its products, for a broad range of industries, including: health care through hospital, pharmaceutical and cosmetic systems; graphic systems; high functional materials, such as materials for flat screen displays, optical devices, such as lenses for the television and cinematographic sectors; generation of digital images and document creation. All of these resources are guaranteed by a vast portfolio of  technologies in the areas: chemicals, mechanics, optics, electronics, software and processes. At the close of the fiscal year on March 31, 2019, the company presented global  turnover results in the order of $ 22 billion, with an  exchange rate of 111 yen to the dollar.  Fujifilm  is committed to maintaining the environment and good corporate practices. In 2019 it won the  Good  Design  Awards 2019 , organized by  Japan  Institute  of  Design  Promotion, in Tokyo, Japan, with 32 products from lines such as  instax  mini  Link and mini  LiPlay.