Instax mini LiPlay: Fujifilm launches hybrid instant camera, which is also a photo printer for smartphones

January 29, 2020

With the  mote  “enjoy life and capture the best moments in a fun way,”  Fujifilm , world leader in image and information,  brings to  Brazil its new  instant hybrid camera (digital  and analog) , the  Instax mini LiPlay, which is  also an instant  printer for smartphone. 

With  a 2.7  inch  LCD monitor and  2560x1920  pixel resolution,  the  LiPlay  is the smallest and lightest camera of the  Instax family. In addition to traditional snapshots, it allows you to print images directly from the cell phone in just 12 seconds. Through a free application, available for  Android  and IOS, it is  also  possible to create photos with audio, print video frames,  apply  filters and about 30 photo frames.

 LiPlay  also  presents  the  'remote  trigger ' tool,  to activate the image capture by cell phone. Reprinting is another differential: the last 50 photos are stored in the camera and can be printed countless times.

“We are very excited about the launch in Brazil. The equipment won the last Good Design Awards 2019, proving its beauty and innovation in the instant photography market. We believe it is a new era, with the new Instax, a line that has been conquering more and more Brazilian instaxlovers, with creativity and charm,” explains Emerson Stein, FUJIFILM's Imaging Division Director.

The camera was awarded the Good Design Awards 2019, organized by the Japan Institute of Design  Promotion, in Tokyo, Japan, with 32 products from lines such as Instax mini Link and mini LiPlay. Thanks to the  modern and compact design,  which  allows it to be  taken any place and  the technology employed.

Available in Elegant Black, Stone White and Blush Gold, and with prices starting at BRL 799.00, LiPlay  arrives in Brazil in January, with exclusive sale on Fujifilm's e-commerce ( For more information, access the website:

About Fujifilm Brasil

FUJIFILM do Brasil Ltda, A subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions. The Imaging Division offers photographic products and services to customers and companies, such as photo paper, digital printing equipment , including maintenance and service, films and instant cameras. The Electronic Imaging Division, through its digital cameras and an extensive line of lenses, makes you fall in love with photography again. The Medical Division is a provider of diagnostic imaging products and solutions to meet the needs of healthcare services. The solutions range from digital X-ray equipment,  Synapse® (PACS brand), biochemical analyzer to advanced digital  mammography systems. Fujifilm has products that are ideal for any imaging environment. The Graphics Systems Division offers products and services to the commercial and publishing printing industry, packaging and large format digital printing.  The Optics Division offers lenses for TV, Cinema and broadcast production. The New Business Development Division operates with sales operations of data recording media and has consolidated itself as a world leader in the manufacture of data storage tape, in addition to offering solutions for the industry such as Prescale, a pressure measurement film widely used in the automobile industry and filters used in the manufacture of beers and wines.

FUJIFILM Holdings Corporation, Tokyo, Japan, offers constant innovation and cutting-edge technology in all its products, for a broad range of industries, including: health care through hospital, pharmaceutical and cosmetic systems; graphic systems; high functional materials, such as materials for flat screen displays, optical devices, such as lenses for the television and cinematographic sectors; generation of digital images and document creation. All of these resources are guaranteed by a vast portfolio of  technologies in the areas of chemistry, mechanics, optics, electronics, software and processes. At the close of the fiscal year on March 31, 2019, the company presented  global revenue results of the order of US $ 22 billion, with an  exchange rate of 111 yen to the dollar.  Fujifilm  is committed to maintaining the environment and good corporate practices. In 2019 she won the  Good  Design  Awards  2019, organized by the  Japan  Institute  of  Design  Promotion, in Tokyo, Japan, with 32 products from lines such as the  instax  mini Link and mini LiPlay.