Brazil

FUJIFILM concludes yet another edition of the “Mutirão da Mama” with 2,400 mammograms

October 1, 2019

Press Release
October/2019

The initiative promoted by the company, world leader in the development of solutions  for diagnostic imaging, in partnership with clinics and hospitals across the country, provided free examinations to underprivileged women

During  Pink October,   FUJIFILM, the world leader in the development  of  diagnostic imaging solutions,  promoted for the fourth consecutive year, the “Mutirão da Mama” [Mammogram Task Force], in the states  of São Paulo, Goiás, Minas Gerais, Pará, Mato Grosso do Sul, Rio de Janeiro, Espírito Santo, Pernambuco, Ceará and Paraíba. The initiative, which aimed to promote access to mammograms, performed 2,400 exams. Over the four years, the campaign has managed to help more than  7,000 women.

"We know the importance that the action represents, providing awareness and access to women who need it, since mammograms allows the early diagnosis of breast cancer, saving lives. We are very satisfied with the results obtained  in these four years," says  Livia Magnani, product specialist for the  FUJIFILM  medical  division. "The initiative was only possible thanks to the partnerships made with clinics and hospitals that operate digital mammograms – Amulet – by FUJIFILM in several states in the country, she adds.

Increasingly concerned with the well-being and health of society, FUJIFILM has developed a state-of-the-art digital mammogram, with the exclusive Harmony concept, which includes a range of solutions, especially developed to  reduce patient discomfort during the mammography exam. In addition, another feature of the device is the HCP (Hexagonal Close Pattern) detector, which produces clear images with lower doses of radiation.

The participating clinics and hospitals also  got involved in the campaign. According to  Marília Uchôa, manager of the  Derbimagem of Recife, it was gratifying and rewarding to participate in this event. "We saw many women who were grateful and interested in taking care of their health. The campaign was a success, so much so that we extended it a little and served more women than the number sponsored. We are very happy to participate in this campaign with FUJIFILM," she points out.

According to Dr. Claudia Mameri, who has a clinic in Vitória,  the exams they performed  during the action  were donated to AFECC - Women's Association for  Education and Fight Against Cancer , which helped to attract the women who were going to do the exams. "Among the 100 exams we conducted, 40 of them were dedicated to indigenous women. Before the exam, I gave a short talk about the importance of the breast cancer prevention campaign and how the exam worked. I feel very fulfilled for being able to be part of this initiative," she says.

Odete da Silva Dias, 61, one of the  patients  who underwent the mammography at the  Ultra Imagem  clinic, in Recife, says that every year she undergoes a mammogram with SUS [Single Health Service], but that because it is a slow process, it often takes too long. "It's my first time in this campaign. I thought the initiative was excellent. Wonderful! I was very well served and I am also happy because many people were benefited by this work,"  she highlights.  

"We believe that prevention is the best way to cure possible breast cancer. Therefore, this campaign is very important. To carry out the exams, we have partner NGOs, who were able to indicate needy women," says  Ivana Abreu de Sousa Castro, manager of Clínica São Marcelo, in Goiânia.

About FUJIFILM Brasil

FUJIFILM do Brasil Ltda, A subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions. The Imaging Division offers photographic products and services to customers and companies, such as photo paper, digital printing equipment , including maintenance and service, films and instant cameras. The Electronic Imaging Division, through its digital cameras and an extensive line of lenses, makes you fall in love with photography again. The Medical Division is a provider of diagnostic imaging products and solutions to meet the needs of healthcare services. The solutions range from digital X-ray equipment, Synapse® (PACS brand), biochemical analyzer to advanced digital  mammography systems.. Fujifilm has products that are ideal for any imaging environment. The Graphics Systems Division offers products and services to the commercial and publishing printing industry, packaging and large format digital printing.  The Optics Division offers lenses for TV, Cinema and broadcast production. The New Business Development Division operates with sales operations of data recording media and has consolidated itself as a world leader in the manufacture of data storage tape, in addition to offering solutions for the industry such as Prescale, a pressure measurement film widely used in the automobile industry and filters used in the manufacture of beers and wines.

FUJIFILM Holdings Corporation, Tokyo, Japan, offers constant innovation and cutting-edge technology in all its products, for a broad range of industries, including: health care through hospital, pharmaceutical and cosmetic systems; graphic systems; high functional materials, such as materials for flat screen displays, optical devices, such as lenses for the television and cinematographic sectors; generation of digital images and document creation. All of these resources are guaranteed by a vast portfolio of  technologies in the areas of chemistry, mechanics, optics, electronics, software and processes. At the close of the fiscal year on March 31, 2019, the company presented global  turnover results in the order of $ 22 billion, with an  exchange rate of 111 yen to the dollar.  Fujifilm  is committed to maintaining the environment and good corporate practices. For more information, visit our  website: www.fujifilmholdings.com.

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